someone must be facing the biggest dilemma of their career at this very moment

Measured by sales, the biggest CPG brand in the world is Kirkland (Costco’s private label brand). It makes $52B a year — more than Nike.

The Taylor Swift Era’s tour is a global phenomenon but I don’t think many people realize the economic, physical, and artistic feat these shows really are: - The show is 3hrs and 25 minutes long. - Each concert is 44 songs, divided into 10 acts that portray each of her albums. -

Same content. Same posting time. IG : 1.5M views, 165K likes Tiktok : 100k views, 6K likes If someone says they know how a content will perform on social, I want their formula.

lol this entire Taylor Swift / Travis Kelce thing is a stunt by Ryan Reynolds' marketing agency, perfect 🙃

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one time someone said being a journalist is like choosing to do homework every day for the rest of your life and I'm still thinking about it

Who else is attending #CES2024?! Looks like they're a little behind the times with that little blue bird there.

"YOUR DOG STRETCHED AND I DID NOT HEAR YOU SAY 'OH BIG STRETCH.' WAS IT NOT BIG ENOUGH FOR YOU? DID HE NOT STRETCH TO YOUR PARTICULAR LIKING???"

See Ad Age's reviews of #SuperBowlLVIII ads from CeraVe, Dunkin', Temu and more: ow.ly/hNOX50QA3sE

“Stanley was sitting there for years, thinking, as so many brands do: ‘Oh, you know, we will lead with and target men, and then the women will follow.’ And actually, it's the other way around. Lead with women, and the men will follow" Me to Ilyse Liffreing thecurrent.com/stanely-brands…

matt barash This line is hilarious. “Google is delaying the end of third-party cookies in its Chrome browser — again. In other unsurprising developments, water remains wet.” digiday.com/marketing/goog…

At LIONS | The Home of Creativity, WPP’s Mark Read asks Elon Musk: “In November, you told us to go fuck ourselves…. Why did you say that and what did you mean?” Musk: “it wasn’t to advertisers as a whole, it was with respect to freedom of speech…”

Elon Musk at #CannesLions and WPP’s Mark Read with the hard-hitting questions.

Today’s A6-A7

Rachel Lawson, Director of Brand Marketing at Mondelēz Intl, joins The Current's 5 Minutes with to talk brand love, and offers insights on how retail media is creating new ways for brand campaigns to connect to consumers: bit.ly/4hERHFM

I was there for this moment of history. x.com/PopBase/status…

RIP the hashtag x.com/elonmusk/statu…

Me every single day of 2025 so far