SRK is Harpic’s new face, ad premieres at Maratha Mandir. idiva.com/entertainment/…

The King of Romance is giving us King of Jewellery realness in his latest appearances. idiva.com/entertainment/…

Shah Rukh Khan doesn’t just wear style — he defines it. idiva.com/entertainment/…

Family Fun Just Got Better✨ idiva.com/entertainment/…

New name, same bold vibe—Amazon Fashion’s Gen Z storefront just got a glow-up. 💫✨ idiva.com/fashion/buys/a…

In honor of Menstrual Hygiene Day, we’re putting comfort first—with a specially curated period kit that keeps you calm, clean, and confidently covered. 💖 #MenstrualHygieneDay #ComfortFirst #PeriodCare idiva.com/health-wellnes…

Jewellery isn’t just for big days anymore—it’s for every day that feels big. idiva.com/fashion/celebr…

If there's one thing we know about Karan Johar, it's that he is always known to be extravagant. idiva.com/entertainment/…

So this World Chocolate Day, we built our ultimate snack drawer with Amazon India's Everyday Essentials selection. idiva.com/lookbook/gifti…

Getting paid to spend?! idiva.com/ampstories/lif…

A whirlwind of weddings, card parties and Diwali dinners idiva.com/beauty/makeup/…

A whirlwind of weddings, card parties and Diwali dinners idiva.com/beauty/makeup/…

10 bridesmaid-approved looks that work for the entire girl gang idiva.com/fashion/buys/b…

Think of this as your cold-weather beauty checklist idiva.com/beauty/makeup/…

India is in its biggest global beauty era ever. idiva.com/beauty/makeup/…

The only cheat code you need to wrap up all your holiday shopping in one go. idiva.com/lifestyle/hot-…

No medical setting, no pressure, just a familiar object that helps women build body awareness at their own pace. idiva.com/health-wellnes…

Magnesium is quietly becoming that underdog ingredient everyone’s whispering about in their group chats. idiva.com/lookbook/welln…

Myntra End Of Reason Sale (EORS) feels like a cheat code this year. idiva.com/fashion/buys/s…

The rise of Gen Z travel styling has turned every trip into a curated aesthetic moment. idiva.com/fashion/buys/a…