1st of its kind research finds UK #sugartax on soft drinks reduced sugar consumption by 5g per day in children and 11g in adults. Results like this accelerate the global momentum towards more regulations. Read the full report at FoodIngredients1st. foodingredientsfirst.com/news/uk-soft-d…

One of the largest FMCG companies in India, Dabur India Ltd has achieved a 21% reduction of added sugar over the past 5 years. The company is now launching its next phase of #sugarreduction across 2/3 of its beverage portfolio. business-standard.com/companies/news…

Thanks to everyone who visited our Institute of Food Technologists (IFT) #IFTFIRST exhibition last week ! Folks were excited to learn more about our natural #sugarreduction and nutritional ingredient solutions, and taste some of our latest product demos, including a #sugarfree #stevia #PQQ #inositol chocolate.

SoPure Andromeda, our #stevia based sweetener solution for beverages, was recently featured in Food & Beverage Asia. Why Andromeda and why now? The beverage industry is a “target for #sugarreduction initiatives and regulatory actions like sugar taxes." foodbeverageasia.com/howtians-sopur…

Many years of formulation expertise and technological advancements have propelled #stevia to it status as "one of the most popular sugar substitutes around." Read our full interview with @FoodBevINSIDER about the evolution and rise of stevia. foodbeverageinsider.com/food-ingredien…

We'll be in São Paulo, Brazil starting next Tuesday for the Fi South America #fisa #FiSA2024 show! Stop by our exhibition at Booth No. D85 to experience our complete portfolio of #sugarreduction and functional ingredient solutions.

In our follow up interview with @FoodBevINSIDER we discuss natural #stevia vs. fermentation and bioconversion, and developing effective #sugarreduction solutions to meet the "sucrose gold standard." Read more of the interview at the link below. foodbeverageinsider.com/food-ingredien…

Experts say energy drink manufacturers will have to ensure their products appeal to health and wellness trends, especially #sugarreduction. Energy drinks with sugar reduction claims saw sales increase an impressive 22% this year. Read more at Beverage Industry bevindustry.com/articles/96786…

Research shows ultraprocessed foods can reduce lifespan by >10%. The worst offending products are beverages, which are also prime targets for #sugarreduction. Sweeteners of tomorrow should reduce sugar but also be natural and minimally processed. cnn.com/2024/07/01/hea…

Next month, HOWTIAN will be presenting a CIFST webinar called "Formulation Tips for Choosing the Right Stevia." We'll analyze trends in #sugarreduction and guide companies on how to formulate with #stevia to stay ahead of those trends. Sign up at cifst.wildapricot.org/event-5781735

We are thrilled to announce the launch of our newest innovation in natural sweetening, SoPure Stevia 🌱 Dorado -- an unrefined and minimally processed golden #stevia extract designed for consumers demanding more natural alternatives to industrialized foods. howtiangroup.com/howtian-unveil…

The HOWTIAN team enjoyed a fantastic experience in Brazil this month for the Fi Global #FiSouthAmerica show! A big thank you to all the guests who visited our exhibition, and who were excited to learn more about the future of #sugarreduction for the Latin American market.

"In many cultures, golden foods symbolize purity, quality and natural goodness," the defining characteristics of SoPure Stevia 🌱 Dorado. Thanks to FoodIngredients1st for sharing the exciting news of our latest product launch! #sugarreduction #stevia foodingredientsfirst.com/news/howtian-u…

Also reporting on the launch of our new SoPure Stevia 🌱 Dorado is Food Business News, discussing its innovative qualities and how we're continuing to push the boundaries of what's possible with natural #stevia and natural #sugarreduction. foodbusinessnews.net/articles/26655…

In its newest issue, Baking & Snack interviews HOWTIAN for its expertise with #sugarreduction solutions for baked goods. Beyond replicating the sweetness, there is a multitude of complex considerations with formulating for baking. Read the full interview: digitalbs.bakingbusiness.com/sosland/bs/bak…

Thanks to Food Dive for covering the launch of SoPure Stevia 🌱 Dorado, and for recognizing its innovative potential for the #stevia market. Dorado appeals to consumers seeking more natural products at a time when the sweetener industry is rapidly evolving. fooddive.com/news/howtian-d…

New report from Future Market Insights forecasts the global Natural Flavor market will grow 8.5% CAGR and reach $17.6 billion by 2034. With such a promising outlook, it's an ideal market for innovations in natural sweetening solutions like SoPure Dorado #stevia futuremarketinsights.com/reports/natura…

With the costs of sugar continuing to rapidly rise, food manufacturers like Nestlé are embracing #sugarreduction not just to make their products healthier but to also save costs. Read the full report from FoodNavigator.com foodnavigator.com/Article/2024/0…

It was an absolute pleasure to co-host the Sweet Success Symposium in Bangkok last week with our strategic partner Nutriscent! The event was a special opportunity to showcase our #stevia solutions to an exclusive gathering of Thailand's top food & beverage industry professionals.

The Sweet Success Symposium, co-hosted with our partner NutriScent, was filled with education, energy, and entertainment as we explored the frontiers of #sugarreduction #stevia for Thailand's food industry. See our slideshow for a glimpse of the excitement from the event!