HeidiCohen - Top Global Marketer
@heidicohen
Marketer's Marketer. 20+ years B2B, B2C. NFP & media experience. Professor, Speaker, Blogger. https://t.co/SBrULeEKat #digitalmarketing #marketing👍
ID:15781092
https://heidicohen.com/subscribe 08-08-2008 18:24:04
40,3K Tweets
34,2K Followers
1,4K Following
Follow People
Have you already reserved social media handles for your kids?
Do you feel FOMO?
nytimes.com/2023/04/03/sty…
#socialmedia
Here's a fun way for techies to enjoy Easter:
media.hubspot.com/the-first-east…
#technology
#marketing
#customerservice
What do you think of this timeline for Digital Identity?
What would you add to it and what would you delete from it?
#ArtificialIntelligence
#AI
#Marketing
#MARKETINGAI
#TechVision
Want to improve your content marketing?
Become a student of Epic Content Marketing, Second Edition and dig in to be a winner
Get your copy:
amazon.com/Epic-Content-M…
Congrats Joe Pulizzi & Brian W. Piper - NFTNYC | CEX | Ed3DAO on the book's launch!
Happy marketing,
Heid Cohen
#contentmarketing
I love this Rockepella adoption of an old Folgers (coffee) ad.
It shows how your audience can re-envision and transform your content marketing including your old television advertising.
youtube.com/watch?v=6U-tHI…
#Advertising
#Marketing
#contentmarketing
#cmworld
Have trouble increasing your influence?
Do you understand the Art of Persuasion?
'It's a matter of understanding who to talk to & , just as importantly, in what order.”
To succeed follow, these 5 Steps via Gini Dietrich
#marketing
#PR
#communications
spinsucks.com/communication/…
Do you make this mistake that Michelle Garrett | B2B PR Consultant/Writer is highlighting?
If so, let's fix it!
#marketing
#eventplanning
Watching the #SuperBowl today?
See what you can learn from Apple's 1984 Superbowl ad and ask yourself how many of tonight's advertisers are using these content marketing super powers?
#advertising
#marketing
heidicohen.com/content-qualit…
Are you taking advantage of podcasts as part of your content marketing?
Use these 10 Podcast Tactics with examples & case studies to improve
Libsyn
Kate Erickson Dumas
Christopher S. Penn
Joe Pulizzi
Tom Webster
#contentmarketing
#podcast
#audio heidicohen.com/audio-marketin…
Write a newsletter?
Does it generate income?
What platform do you use and why?
Then read 'The newsletter boom is over. What’s next?' by @PKafka via @Vox
#newsletter
#contentmarketing
#media
#contententrepreneur
vox.com/recode/2328943…
Are your Email Newsletters yielding measurable results?
If not, check these 3 case studies & 5 tips with examples.
#emailmarketing
#newsletter
#contentmarketing
#marketing
cc:
Scott Monty
Christopher S. Penn
National Geographic
Ann Handley heidicohen.com/email-newslett…
Does your content marketing consider these 5 types of content consumption:?
-Focused
-Dual or multi-input
-Information snacking
-Content binging
-Time shifted
Improve results with theses charts and tips!
#contentmarketing
#marketing
#digitalmarketing
Does your marketing reach your target audience (including prospects, customers and endusers) directly across content formats, platforms and devices?
Not sure?
Use this chart & worksheet by David Meerman Scott and Adam Franklin Adam Franklin
Check this
linkedin.com/pulse/how-impl…
Yikes!
Almost 40% of young people turn to TikTok or Instagram for local information instead of Google Maps or Search!
According to senior Google exec via TechCrunch
#socialmedia
#searchmarketing
#Google
#TikTok
#Instagram
#digitalmarketing techcrunch.com/2022/07/12/goo…
Have trouble increasing your influence?
Do you understand the Art of Persuasion?
'It's a matter of understanding who to talk to & , just as importantly, in what order.”
To succeed follow, these 5 Steps via Gini Dietrich
#marketing
#PR
#communications
spinsucks.com/communication/…
Are your Email Newsletters yielding measurable results?
If not, check these 3 case studies & 5 tips with examples.
#emailmarketing
#newsletter
#contentmarketing
#marketing
cc:
Scott Monty
Christopher S. Penn
National Geographic
Ann Handley heidicohen.com/email-newslett…
Check this week's AMG Newsletter
Is it time to reassess your writing strategy
Content marketing goes to school
The @NYPL The New York Public Library puzzles location
Mapping conversationalai
#contentmarketing
#marketing
#conversationalai
#branding
heidicohen.com/newsletters/ti…
Are you afraid of Friday the 13th?
Then try these 13 Blogging Tips To Avoid Triskaidekaphobia
#contentmarketing
#blogging
#socialmedia heidicohen.com/blogging-tips-…