This piece is gold.

Dont create content just to rank. Create content worth consuming, sharing, bookmarking and coming back to.

Chase opportunities that seem 'out of your league'.

Eventually you'll either (1) get good enough to take advantage of them or (2) find out the opportunity wasn't out of your league at all.

Super pumped to support my guy Ross Simmonds

40+ SaaS Marketing Breakdowns Now Available For Free buff.ly/49xglmL

If you want more traffic:

STOP Doing This:
Creating basic content
Trying to sound like the gurus
Publishing and waiting for traffic

And START Doing This:
Create the best content you can
Add your personality
Distribute it MORE

It's not rocket science but most people won't do it

It's a travel day! I can't wait to see my kitty and puppy. At least I've a good book to read. #CreateOnceDistributeForever

Reasons I’m excited to get home from 2 weeks in Europe:

1) see my kids
2) see my pets
3) sleep in my own bed
4) read Ross Simmonds’s book

I know a lot of great writers. I know a lot of people with brilliant podcasts. I know some people who have amazing YouTube channels.

But most people will never learn about their work because they’re afraid to promote themselves. Remember:

Don’t just create. Distribute.

Communities aren’t just places to scroll and get lost in the noise.

Use communities to find inspiration for the content your audience wants.

Some of my favs:

HN
Quora
Reddit
Discord
FB Groups
Slack Communities

Learn. Create. Distribute.

Create once....distribute forever. Ross Simmonds #hfxsbbg

Study the mantra. Embrace it.

You can record the best podcast.
You can write the best blog post.
You can shoot the best video.
You can launch the best app.

But if no one reads it, hears it, watches it or uses it: It’s for nothing.

Distribute your work. 🚀

Planning content for next month?

Create 4 blog posts:

1) Why you’re launching / building this
2) How to [Solve Huge Problem Your Product Solves]
3) How to [Fix A Pain Point Your Product Solves]
4) Case Study showing the ROI of using your product

Then Distribute forever.

Got back from some travel only to find Ross Simmonds new book on my doorstep! Couple copies for the office library to share. Proud of you, Ross! 👊

My weekend reading is sorted out. If you haven't picked up his book yet, you can order Ross Simmonds's online. I got mine from Bookshop.org US, which supports local, independent book stores.

Create once.
Distribute forever.

Here's what Katelyn Bourgoin 🧠 had to say about Ross Simmonds's newest book:

If you don't have it, you definitely need it.

How to do better content marketing:

🤡 WHAT 80% DO:
- Change the plan every quarter
- Chase the latest trend
- Set unrealistic goals
- Overvalue quantity

🚀 WHAT THE TOP 20% DO:
- Embrace collaborations
- Start with research
- Distribute forever
- Goals driven
- Experiment

I realized the power of distribution as soon as I started to try and find a way to break into tech. Fast forward and distribution is still underrated in marketing.

Create once. Distribute forever.

Find one day this week and:

– Share that old blog post on X
– Distribute that article on LinkedIn
– Republish that asset on Medium
– Submit that guide to a Subreddit

It might take 1 hour total.

But it might give you hundreds of new visits.

Create once. Distribute forever.