If your project is pitted like every other “decentralized XYZ protocol”… You don’t have a brand. You have a category. Stand out by defining: – Who you serve – What problem you solve for them – How to get started And you’ll be in the top 1% clearest in market.

For everyone who wants a hat update — she’s done The Crypto Professor Aix Ginevra Maggi 🤳 shilsi | zk-pilled kay Remz reena shtedle | ✡️ EthCC Sid

The Ghiblification moment was a masterclass in product and marketing doing this 🤝 Making your feature launch a marketable moment will save you $$$ and pull ppl in organically. NB: helps if your brand is already established

all together now!

Hot take! An articulated and differentiating value proposition could also be useful for those building with web3 technology!

how it feels to be an em dash user now that ChatGPT has ruined them

Are you going to Paris Blockchain Week? If you have a web3 project or protocol that you *know* can change the world but don't know how to get it out there, let's chat. DM me✨ #PBW2025 #PBW #ParisBlockchainWeek #ParisBlockchain

Brand is the moat. Tech commoditises. Categories grow crowded. Campaigns end. Cycles flush users. Communities shift. In a world of change, build a brand that: - People recognise - People identify with - People aspire to be connected to Do that, and you win. You don’t need

✨ just ✨ do ✨ things ✨

Oh Paris Paris Blockchain Week

* sways whilst preaching *

Serious question, how are y'all getting on lists like this? coincodex.com/article/23111/… Surely it's not all paid-for placement... right.... right....?

Proud of this real world use case for web3 tech

"Analyzed by 3 trusted providers". Let that sink in for a moment. The next time your founder or CTO says brand doesn't matter, tell them trust makes the world go round. Building your brand is how you build trust. Periodt.

I am tearing up! After two years of hard work today we launch RegularTech in partnership with Sui 💚

Join my co-founder Niall Roche today as he demos our agentic contracting platform RegularTech with Sui to find out more about controlling the robots 🤖 beep boop!

Loved reconnecting with my roots as a genetic engineer this evening at IDEALondon thanks to AthenaDAO 🧬🪩 ✨

gm only to those who can hear this image cc Drizzy