egtabite 435: A compilation of TV insights and innovations bit.ly/egtabite435

How To React To YouTube’s Fraud Scandal? Treat It As If It Were TV | AdExchanger adexchanger.com/tv-and-video/h…

“If you want to increase your price without losing volume then improve your product quality, or increase your physical & mental availability, ideally do both” Byron Sharp

Great perspective on transparency issues in programmatic advertising -- "it's a goddam lockbox" mi-3.com.au/04-07-2023/its…

Kostenlose #Onlinevideo-Angebote werden täglich genutzt – die #Werbewirkung unterscheidet sich jedoch deutlich. BVoD-Angebote wie #Joyn sind in ihrer Wirkung mit TV vergleichbar und daher anderen Plattformen deutlich überlegen. Mehr Insights gibt's hier: ⬇️bit.ly/43XE0Kl

🚨🏆 Major Moment — Alex Cejka has won his 3rd Senior Major Championship. #SeniorOpen

Don't Go Dark! When brands stop advertising, they are losing sales and market share. Ehrenberg-Bass analyzed 365 FMCG brands in the US and the paper published in JAR (Journal of Advertising Research, Vol 63, Issue 2) is publicly available here: journalofadvertisingresearch.com/content/63/2/1…

Prof. Jenni Romaniuk was interviewed on JUST Branding to discuss distinctive assets and its significance towards branding success, alongside the definition of differentiation. open.spotify.com/episode/3bYEid…

This study conducted by Assoc. Prof. Giang Trinh, Prof. John Dawes, and Byron Sharp tackles the question – ‘should a brand focus on its heavy, light, or non-buyers in its efforts to grow its sales?’ Read it here: link.springer.com/article/10.100… #marketing #marketingscience #brandgrowth

Marken müssen ständig neue Käufer gewinnen, um zu wachsen! Warum? Weil alle Marken ständig ehemalige Käufer verlieren – auch große Marken sind davon nicht ausgenommen. ⁦Cathrin Hegner⁩ hat die Befunde für „Out of the Box“ zusammengefasst. linkedin.com/posts/guido-mo…

Oh wow, so the “strategic decision” to stop focussing on customer acquisition has (so far) led to a 19% drop in sales and “profits” going from minus 20m to 100m loss. “As it chases profitability”. I predict that they’ll do better next year based on the fact that they surely

How Professor Andrew Ehrenberg changed our view of how advertising works: researchgate.net/profile/Byron-…

Alter, Edeka. Das ist mal gut. Hahahaha.

. ⁦Rory Sutherland⁩ is a gift.

Free access to a super important academic paper showing how brands compete!! Building mental and physical availability on a father rate than competitors drives bands growth…

Neue Käufer oder Treue Käufer? Ein freundliches Gespräch mit Grok3-beta zu einer Grundfrage im Marketing Learning: auch die beste KI ist nicht davor geschützt unter falschen Annahmen zu arbeiten… linkedin.com/posts/guido-mo…

OTTO hat einen eigenen Streaming-Channel? Gibt’s das❓JA 🚀 Gemeinsam mit OTTO haben wir den ersten Branded On Demand Channel auf Joyn realisiert. Das bedeutet: über sieben Stunden exklusives Shopping-Entertainment!!

seven.one/portfolio/ente… Entertainment Angebote | Seven.One Entertainment Group

The Ehrenberg-Bass Institute would like to thank everyone who has invited us to be featured on their podcast channels over the years. We've had many insightful conversations with amazing people and are pleased to share them with you here: lnkd.in/gkPDvEUZ.

Heute zwei komplette Seiten zur Eintracht Frankfurt und Heki in Équipe …ein Ritterschlag für Krösche und Dino und die Eintracht imho… 😃