We're launching a truly distinctive beef product in selected stores today! Read more about our fully traceable Kinermony Aberdeen Angus herd here: bit.ly/2uXJS8g

We’re proud to be principal sponsors of OpenFarmSunday! Grab your wellies & join us at a farm near you on Sunday 9th June to learn all about where food comes from before it hits our shelves. Find your nearest farm here: farmsunday.org/visit-a-farm #OFS19

Sunny day on farm yesterday visiting James Evans Refreshing to hear the honest account of his “journey” to getting more beef from grass. He never thought he would be OCD about moving fences!! Amazing what possibilities we discover when we are forced to make a change 🌱🤘🏼

Delighted to announce the new innovative beef contract is with Sainsbury's Locked in long term price structure for cattle with a new payment model [email protected] for details

✔️Want to farm beef sustainably? ✔️Want a consistent income? ✔️Want access to latest beef innovations? ✔️Want to be part of an aligned supply chain? ⬇️👀👍🏼

Loads of interest in the innovative new Sainsbury's beef contract. Spaces are limited and going fast. To register your interest [email protected] This is a game changer!

This is treemendous 🌳🐓🥚👏🏼😊

Massive congratulations to Sainsbury's steering group farmers Ian Sturmer and Michael Sturmer - 2019 Beef Farmer of the Year! Incredible achievement but very worthy winners!! #theyareonlyjustgettingstarted

Complete removal of livestock would be a disaster for agriculture sustainability, the long-term environment, rural communities and human health, according to Rothamsted's Michael Lee talking to Tom Levitt The Guardian theguardian.com/environment/20…

What a day. We only went and won an award at the #JSFC2019 farming conference - Livestock champion of the Year - from our team and the girls, thankyou. Sainsbury's News #freerange #animalwefare #everytreecounts

Some feel that carbon sequestration is a difficult concept - but is it really? Here is what grasslands do. Roel Clement

And there you have it: 'In the last year, 98 per cent of UK households bought red meat and 99.8 per cent bought a dairy product - a higher number of households than bought toilet roll' fginsight.com/blogs/it-is-ti…

It's time to face the facts. Red meat is nutrient-rich, protein-packed and full of valuable minerals which are central to a healthy, balanced diet. Help share the facts with our handy infographics: bit.ly/2OPOXZK

Another 30 mins of my life wasted in the Snozone UK Castleford queue. Anyone would think they don’t want your money.

Delighted with the response for our farmer meetings near Bath and Exeter next week on the 5th and 6th. If you are still keen to come and hear about our Sainsbury's beef contract we can squeeze you in [email protected] to book a place

It's #GreatBritishBeefWeek. At Sainsbury’s and ABP we're changing the way we produce and buy premium British beef – and we want you to be a part of it. We're calling it Gamechanger. Because changing the beef game is what we're all about. Find out how: gamechangerintegratedbeef.com

More pressure on ⁦The Lancet⁩ to retract or clarify basis for Global Burden of Disease 2019 Study’s wacky calculations linking deaths to red meat, this time from the World Cancer Research Fund. foodnavigator.com/Article/2022/0…