Now's a good time to be a sports #publisher: Our data on @Axios shows the category booming. Thanks to Neal Rothschild, Fran Berkman, and our Newsroom team for helping with this story | bit.ly/31ARJMo

The NFL has an extraordinary grip on America's media diet: - It accounted for 41 of the 50 most-watched broadcasts of 2021 - It was the #2 most-read news topic online in Nov and Dec, trailing COVID, but ahead of Biden & Trump axios.com/nfl-covid-view… w/ Kendall Baker Sara Fischer

The NFL scores big with readership, according to our @Taboola Newsroom data featured in this piece on @Axios by Sara Fischer | bit.ly/3tr7y4j

Baseball might be America's pastime but football is its obsession. Data from @Taboola Newsroom's Topic Insights platform shows this month after month. Check out Neal Rothschild's excellent report to see the powerful data that support this trend. axios.com/nfl-covid-view…

How interested are US news readers in the war? About 27% of all page views in the past 7 days were on articles about Ukraine. For context, the very biggest story we've seen —coronavirus in March 2020 — captured just over 50% of all US PVs for about 3 weeks in a row.

Covid has allowed closing browser tabs to surpass canceling plans as the top method of stress relief.

Finding ways to humanize the data is important. “The words you use [in the newsroom] matter, and how you present the data matters. Don’t talk about page views as page views, or uniques as uniques. Those are people on the other end reading.”#ONA22EditorialAI An #ONA22 🧵👇

In my many years looking at @Taboola Newsroom Topic Insights, this may be the first time I've seen two science topics dominating readership at the same time. Move over sports and politics🖖

Articles about the eclipse captured more than 50% of the page views we saw yesterday in @Taboola Topic Insights 💫

May I present some April @Taboola Topic Insights data? ->The eclipse was the highest PV topic in a calendar month so far in 2024 ->Meanwhile the NFL draft had nearly the same level of readership as the Super Bowl ->Caitlin Clark is the most read about athlete since Travis Kelce

We've spent 3 years at Taboola developing a robust personalization product for news sites. Many thanks to our partners Gray Television whose fantastic content and local news teams worked with us through growing pains 🙏 These engagement gains are real! taboola.com/resources/case…

First time I've seen articles about Biden with more PVs than articles about Trump over a 7-day period in Taboola Topic Insights. For scale, the 35M PVs to articles about Biden last week is more than we've measured for that topic any individual calendar month so far this year.

Yesterday's readership of news articles about Kamala Harris accounted for more than 1/3 of the traffic we've seen in the past 90 days. (Via Taboola Terms Explorer)

Oct was just the 3rd time this year that Trump didn't get the most monthly readership in @Taboola Topic Insights. The other two: Feb - Super Bowl (Trump was 2nd) April - Solar Eclipse (NFL Draft was 2nd, Trump was 3rd)

April readership trends on Taboola Topic Insights: 📈 Interest in tariffs doubled 🫥 Shedeur Sanders PVs > Pope Francis PVs 💡 Social Security is a sneaky powerhouse that your news org probably isn't covering enough

Charlie Kirk was just the second news topic this year (aside from Trump) to have more than 100M monthly PVs by US readers in @Taboola Topic Insights. The other was NFL Draft with 115M PVs in April.