This week we’ve been learning the value of a heart-felt apology. With OVO CEO & Boris Johnson offering them this week. It’s never great but a timely apology can calm many a crisis and even build trust in your brand in the future. But whose was the most credible?

Media Tip: When getting ready for a virtual #interview on Zoom Microsoft Teams Skype with a #journalist don't forget to check the background that will be on show. You don't want a messy sideboard or open door in your backdrop as it's well... distracting. #pragency #journalism

Such important coverage by Laura Connor in @TheSundayMirror highlighting the work of The Salvation Army in supporting vulnerable families and the struggles they are facing. bit.ly/3K9z8Je

As integrity is one of our values as a #PRAgency, we just had to quote tweet this.🦁 I mean, we love the Chronicles of Narnia too.... Can you tell it's Friyay? #integrity #ethics #prstrategy

There, we said it, Blue Monday is a load of...*coughs* biscuits anyone? 👀🍪 So we say out with the blue and in with the brew! Today on #BrewMonday, we’re reminding everyone to reach out for a cuppa and a catch-up with the people you care about ☕

On this #BlueMonday we’re reminded that #depression isn’t restricted to one day. Let’s keep talking about #depression and help break the stigma. Mind have fantastic resources & if you need urgent help take a look at their advice here: bit.ly/3nw7zzW

Such an important thread. Have no words 😕. 👇

Media Tip: When preparing for a media interview come up with 3 key messages you'd ideally like to get across. Don't learn them off by heart as it will sound stilted. Don't feel pressure to shoehorn. But it helps to read them over a few times before the interview. #pragency

Our #LitinColourPioneers programme is back for 2022. With partners including Penguin Books UK, Runnymede Trust, HarperCollins Children's Books and Jamila Gavin, it's not one to miss! 📚 Find out how we're supporting UK schools in diversifying their English curriculum: spr.ly/6017KGoOU

Media Tip: After your #media interview watch or listen to it again later. Think about your presentation and whether you’ve answered the questions asked. Also keep note of whether you have got the messages across you wanted to. #pragency #pr #marketing #freelance

How to keep your #PR manager happy? When a #media interview opportunity comes in and your PR advisor thinks you'd do a great job.... Nothing makes their day than being able to set up a media interview (or three!) to raise awareness of a super important cause.