EMARKETER (@emarketer) 's Twitter Profile
EMARKETER

@emarketer

EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

ID: 21217761

linkhttps://linktr.ee/EMARKETER calendar_today18-02-2009 17:30:29

33,33K Tweet

272,272K Followers

2,2K Following

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📺Streaming now commands nearly 44% of US TV viewing. In this sponsored article by Nielsen, learn why unified cross-channel measurement is quickly becoming a non-negotiable as spend shifts from linear to CTV: tinyurl.com/3f5u5fxh #CTV #advertising #measurement

📺Streaming now commands nearly 44% of US TV viewing. In this sponsored article by <a href="/nielsen/">Nielsen</a>, learn why unified cross-channel measurement is quickly becoming a non-negotiable as spend shifts from linear to CTV: tinyurl.com/3f5u5fxh

#CTV #advertising #measurement
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👓 What matters most to consumers when buying glasses (and what can other D2C or digital brands learn from it)? Sunny Jiang, CEO and President of Eyebuydirect, joins us on the Reimagining Retail podcast: podcasts.apple.com/us/podcast/no-… Made possible by Cint

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When was the last time your CEO celebrated your engagement rate? Join us for a Tech-Talk Webinar, presented by GroundTruth, and learn how to identify what financial stakeholders really want to see from your campaigns. Register Now: tinyurl.com/y2b5hw4h #marketing

When was the last time your CEO celebrated your engagement rate? Join us for a Tech-Talk Webinar, presented by <a href="/GroundTruthCo/">GroundTruth</a>, and learn how to identify what financial stakeholders really want to see from your campaigns.

Register Now: tinyurl.com/y2b5hw4h

#marketing
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These days, the only certainty is uncertainty. Join us next Tuesday for an evening of forecasts, insights, and strategy to help you plan smarter. RSVP: cloud.insight.insiderintelligence.com/charting-the-f…

These days, the only certainty is uncertainty.

Join us next Tuesday for an evening of forecasts, insights, and strategy to help you plan smarter.

RSVP: cloud.insight.insiderintelligence.com/charting-the-f…
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Over 80% of Gen Z want to unplug, according to new research from Quad and The Harris Poll. In this sponsored article by Quad, learn how marketers who fuse “return of touch” experiences with digital convenience can build deeper loyalty and lift sales: tinyurl.com/mv8xt9bf

Over 80% of Gen Z want to unplug, according to new research from Quad and The Harris Poll. In this sponsored article by Quad, learn how marketers who fuse “return of touch” experiences with digital convenience can build deeper loyalty and lift sales: tinyurl.com/mv8xt9bf
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Screen-fatigued shoppers are rediscovering the thrill of real-world discovery by flipping through catalogs, queuing for pop-ups, and going on retail tourism. Josh Golden, CMO at Quad, joins us to discuss. Watch at our Cannes Lions 2025 Coverage Center: emarketer.com/learningcenter…

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Offering a curated learning program designed to elevate your influence - you’ll gain the deep insights and strategic connections you need to drive creative excellence in your organization. Only at Cannes Lions 2025. Secure your spot | tinyurl.com/2webz3e9 #CannesLions2025

Offering a curated learning program designed to elevate your influence - you’ll gain the deep insights and strategic connections you need to drive creative excellence in your organization. Only at Cannes Lions 2025. 

Secure your spot | tinyurl.com/2webz3e9

#CannesLions2025
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What challenges CTV viewers? For one thing, choice. Over a third in the US say they’re overwhelmed by options, according to a survey from LG Ad Solutions. Learn more in their new research series “The Big Shift 2025.” Get the Reports: tinyurl.com/27ju95hs

What challenges CTV viewers? For one thing, choice. Over a third in the US say they’re overwhelmed by options, according to a survey from LG Ad Solutions. Learn more in their new research series “The Big Shift 2025.”

Get the Reports: tinyurl.com/27ju95hs
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New in our Navigating Uncertainty 2025 toolkit: 📈 US AI search ad forecast 🎙️ Real-time brand lift podcast 🛍️ Shein x Reliance in India 🏫 Slower back-to-school spending Explore the toolkit and join us live in NYC next Tuesday to unpack it all: emarketer.com/learningcenter…

New in our Navigating Uncertainty 2025 toolkit:

📈 US AI search ad forecast
🎙️ Real-time brand lift podcast
🛍️ Shein x Reliance in India
🏫 Slower back-to-school spending

Explore the toolkit and join us live in NYC next Tuesday to unpack it all: emarketer.com/learningcenter…
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The most interesting conversations we expect to hear at #CannesLions2025 👇 Jasmine Enberg and Sarah Marzano join us on the podcast to unpack tariff-related changes, AI's impact advertising and marketing, and more. Tune in: youtu.be/j01UijtAwMQ Cint

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📣 New Partnership Announcement 📣 We’re excited to welcome Pixability as one of our official data partners! Explore how Pixability’s data is already helping shape insights: pixability.com/youtube/emarke…

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✈️ "An increasing number of travel planners are using genAI for their trip planning." Tune in to today's podcast as we discuss how AI, anti-US sentiment, live tourism, and tariffs are all shaping people’s 2025 travel plans: youtu.be/HUpDuyNtHHM Made possible by Cint

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🚨 TODAY 🚨 "Charting the Future: Navigating Uncertainty" kicks off at 4PM in SoHo. Reserve your spot: cloud.insight.insiderintelligence.com/charting-the-f… Get ahead of the shakeups in media and marketing with EMARKETER’s latest forecasts across search, social, CTV, retail media, and ecommerce.

🚨 TODAY 🚨 "Charting the Future: Navigating Uncertainty" kicks off at 4PM in SoHo. Reserve your spot: cloud.insight.insiderintelligence.com/charting-the-f…

Get ahead of the shakeups in media and marketing with EMARKETER’s latest forecasts across search, social, CTV, retail media, and ecommerce.
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Are we in a quarter-century crisis? In this sponsored article, learn how Cint’s findings highlight the cost versus values tightrope brand marketers must walk during every purchase decision: tinyurl.com/bdexb789 #costofliving #brandmarketing #genZ #millennials

Are we in a quarter-century crisis? In this sponsored article, learn how Cint’s findings highlight the cost versus values tightrope brand marketers must walk during every purchase decision: tinyurl.com/bdexb789

#costofliving #brandmarketing #genZ #millennials
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Community threads - not search bars. See how CVS Media Exchange (CMX) and Reddit for Business are fusing first-party data and real-time dialogue to turn those chats into measurable sales wins in this article contributed by Paul Lentz: lnkd.in/etev4GR2

Community threads - not search bars. See how CVS Media Exchange (CMX) and Reddit for Business are fusing first-party data and real-time dialogue to turn those chats into measurable sales wins in this article contributed by Paul Lentz: lnkd.in/etev4GR2
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Cristy Garcia, CMO, and her team at impact.com, leveraged custom research and a co-branded EMARKETER webinar to drive 1,000+ unique, qualified leads. Discover what EMARKETER can do for your business: emarketer.com/advertise/?utm…

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Learn how brands can keep up in our new report, "Beyond the Shelf: How CPG Marketers Can Reach Buyers Where They Shop," made possible by Contentful. Get the Report: tinyurl.com/4a4emz5c #CPG #retail #ecommerce

Learn how brands can keep up in our new report, "Beyond the Shelf: How CPG Marketers Can Reach Buyers Where They Shop," made possible by <a href="/contentful/">Contentful</a>.

Get the Report: tinyurl.com/4a4emz5c

#CPG #retail #ecommerce
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📊 Thanks to everyone who joined us yesterday at the Axel Haus for "Charting the Future!" Couldn't make it? Join us on July 1st for our webinar, "Recession-Proofing Your Strategy in a Shifting Economy:" cloud.insight.insiderintelligence.com/20250701-Reces…

📊 Thanks to everyone who joined us yesterday at the Axel Haus for "Charting the Future!"

Couldn't make it? 

Join us on July 1st for our webinar, "Recession-Proofing Your Strategy in a Shifting Economy:" cloud.insight.insiderintelligence.com/20250701-Reces…
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We were thrilled to welcome Dr. Marcus Collins — author and Professor of Marketing Ross School of Business — to the podcast! Tune in to hear how retailers are approaching their DEI initiatives, the impact of staying quiet for Pride, and DEI's future: podcasts.apple.com/us/podcast/the… Cint University of Michigan