What if one metric could unify marketing, finance, and strategy? (It exists and it’s more powerful than you think) ➡️ LTV:CAC Ratio As our SEO Strategist, Mehrnisa Khan, puts it: "LTV:CAC is the alignment metric. When marketing improves LTV, finance reduces CAC, and strategy

We’re partnering with Brightside to scale their paid media, expand SEO with strategic content, and deliver performance creative. Brightside is transforming how employers support employee financial health. Proud to help drive their next stage of growth. 🚀

Let’s take a break from the KPIs. Leadership is measured in something deeper: the ripple effect of how we make others feel. Our Head of People Ops, Carrie Muehlemann, wrote a great blog: 👉 In leadership, there are no neutral moments. 👉 Every word, tone, and even silence

Most B2B marketers chase "better." Smart ones chase "different." Being different wins trust, momentum, and pipeline. Our new blog breaks down how to build competitive differentiation that drives revenue — not just recognition. 📘 directiveconsulting.com/blog/competiti…

Excited to partner with DigitalOwl, the AI platform turning complex medical records into decision-ready insights for insurers & legal teams. We’re helping scale their GTM with paid media, SEO, & performance creative. Accuracy wins. Now it converts. 🧠📈

Big news! 🎉 Angie Glass-Liu is now Paid Media Manager on Directive’s internal marketing team. From optimizing client campaigns to leading our own, she’s bringing serious performance chops in-house. Let’s gooo! 🚀

Marketing should feel as good as it performs. At Directive, we don’t just chase pipeline—we craft brand experiences. Strategy with soul. Execution that stands out. Because in 2025, performance alone isn’t enough. Ready to see what winning feels like?

The metric every CMO is being judged on? LTV:CAC. Most teams calculate it once. The best use it to guide every decision. On July 23, we’re pulling back the curtain on how we made it our north star. Join us live 👇 ✔️ Find CAC blind spots ✔️ Improve efficiency ✔️ Connect

Excited to welcome Kristin Beach to the Directive team as our newest Content Marketing Strategist! ✍️ With 8 years of experience in SaaS, FinTech, and e-comm, Kristin builds smart, scalable content systems that drive results. Based in TN. Fueled by coffee + content. ☕️

We’ve been working with iX, the force behind TrueNAS®—the world’s most deployed storage software. 💾 In a category dominated by restrictive, overpriced systems, iX offers open-source freedom with enterprise-grade support. We’re helping amplify that story through paid

⏰ Live tomorrow: How LTV:CAC became Directive’s most powerful growth lever. Most teams aim for 3:1. That’s the floor — not the goal. Garrett Mehrguth + Danielle Boone break down how this shift reshaped alignment, budgeting, and exec trust. 📅 July 23 ➡️ Register now:

🚨 New hire alert! We’re thrilled to welcome Marc Enokou as our new Sr. Paid Media Manager. With a background in Math + Econ and deep B2C + lead gen experience, Marc brings analytical firepower + creative range to Directive. Toronto-based & results-obsessed. Welcome Marc!

Your campaigns might be underperforming — and Consent Mode v2 could be why. 🛑 Broken attribution 🛑 Lost conversions 🛑 Wasted ad spend Our RevOps lead breaks down why cookie consent is now a performance issue, not just legal compliance. 📉 + a real GTM + OneTrust case study 📈

CEO giving the marketing team their Q3 goals after cutting 90% of the budget

We just want to get to know you... Forever.

Most teams target job titles. Top teams target buying behavior. In 2025, AI is rewriting how B2B paid media works. New from our Paid Media Manager Angie Glass-Liu → How to build intent-based segments that convert without bloating CAC. Read more: directiveconsulting.com/blog/precision…

🚨 We’re hiring 🚨 Big impact. Real ownership. A team that moves fast and has your back. Do your best work and keep raising the bar. 📍 Apply here: directiveconsulting.com/about/careers/

🎯 Looking for a content agency that doesn’t just publish but actually performs? We analyzed 25 of the top B2B content marketing agencies in 2025 so you don’t have to. Inside the list: ✅ Real client examples (not fluff) ✅ Niche-by-niche ICP and channel expertise ✅ Why

🚨 New full-time team member alert Welcome Courtney Lill as our Sr. Director of Marketing Ops 🎯 She’s already helped streamline workflows, improve attribution, and keep our GTM systems humming. Based in Rochester, NY. Aerial silks + Bravo fan. Dog mom to Luna. We’re lucky to