Movie audiences: less likely to be distracted by a smaller 2nd screen while ads are playing on the big one. Recent study from Lumen, using eye-track tech:
97% of moviegoers have eyes on the big screen while ads are playing, compared w only about 35% of TV viewers #programmmatic
We're thankful for the millions of users who have switched to Brave this year for a more private, user-first experience on the Web.
We hope that you'll spread the word about us to the friends and family you see over the long weekend too! π
open web is done for brands. The targeting signals used in the past are gone as they waste $ on made-for-advertising (MFA) sites
In place of targeting the entire internet, savvy brands match their own data to publisher data sets -then buy only within private marketplaces, PMPs
Best suppliers for In-Game Rewarded Video ads? Preferably with decent US/Canada traffic?
Azerion is nearly fraud level garbage, need something else...
#adtech #programmatic #martech #gamingads #ingameads #azerion
π¨ BREAKING π¨
πΈπ» El Salvador's Congress have approved
a law to reduce income tax from 30% to 0%
for all international investments and money
transfers.This is to draw more global wealth to the country.
This could mean Bitcoin investors moving
to the country for no taxes π₯
Did you know that it costs as little as 3 cents per ad click on this platform?
Make sure your ad is interesting and clear, just like a viral post would be and the results will amaze you.
The Trade Deskβs list, which includes titles like Hulu, Disney+ and ESPN, is part of the adtech platformβs strategy to position itself as a portal for the premium Internet. adweek.it/3R3qKjs
Wild list. Doesn't seem to include any @dotdashmeredith brands, includes Bloomberg who claim not to run any programmatic, seems to exclude all local media, and includes Newsweek and Intl. Business Times which let's just say have a sordid history π€
The Trade Desk is pivoting from "The Open Internet" co to the "Premium Internet" co, and are squeezing premium publishers to hop on board.
We wrote about it here: linkedin.com/pulse/trade-deβ¦
TLDR: They want to take out long tail pubs and long tail ad tech, ASAP.
NEW: Google has an illegal monopoly on search, judge ruled. Here what's next on its bearing on the upcoming adtech antitrust trial in September to puncturing its AI dominance.
adweek.it/3LTkCaL,https:β¦ ADWEEK
Publishers increasingly view SSPs as interchangeable commodities unless they offer a unique product, service or demand. Media-quality concerns are top of mind for buyers, SSPs often held responsible for cleaning programmatic supply chains and preventing bad pubs from monetizing