To generate high quality, relevant content it is critical to use ongoing research to truly understand the customer pain point and develop insights to best position how your solution solves the challenge with a differentiated perspective on the issue. #CMWorld rockcontent.br

Always try to leverage your sales team to determine what content to create and how to re-purpose it. Find out what their customers are asking them, what content is resonating with their customers and what prevents customers from purchasing. #CMWorld rockcontent.br

Great advice from Andy Crestodina during #CMWorld Demand Gen Summit: Include influencers in your content creation process, such as interviewing them for primary research, and they can aid in the content distribution process.

Demand generation is no longer about net new customers. It's how close you can move the needle to revenue by focusing on expansion, upselling and delighting current customers in the subscription economy Mathew Sweezey #CMWorld

Great insight from @ScottAVaughn about brand and content no longer being something we push out to the world. Rather it should be the sum total of the experience, if this experience drives revenue, and how content supports the experience #CMWorld Content Marketing Institute

Great insight from Alvin Lu HashiCorp, an IBM Company during CMO Council thought leadership webinar: Digital transformation is really about people, processes and workflow, not the tech itself. Identify your business challenges first, then map them to the technology that solves them best.

Thank you @MartaStiglin: "Don't underestimate or marginalize in-house agencies" and "embrace them as an 'us' rather than a 'them'" Oracle Netsuite Ad Age Forrester webinar on Agency Agility in the Era of In-Housing

Amazed by Northwell Health's incredible content marketing and Gina Czark's advice to focus on impact rather than impressions. Deeper engagement through relevant content can drive quantity (more content consumed), and ultimately enable you to achieve business goals #CMWorld webinar.

Evolved owned media is now a legitimate business strategy allowing you to subscribe audiences, win customers and grow advocates, not just a marketing tactic Cathy McKnight #ContentTECH

It's really important to take care of your employees so they take care of your customers. Correlating employee engagement scores with customer satisfaction scores ensures both groups win. MaritzCX, An InMoment Company #ExperienceForum2019

Thanks Roselia Roberton for reminding us to let strategy drive your content marketing technology choices, not the other way around. #ContentTECH

Great thought from Pam Didner during #ContentTECH - Given how buying behavior has changed during the pandemic, map the relevant technology to the changes taking place so you integrate content technology to the new consumer journey.

Here is a great way to gauge the quality of your content: Would you take money from your own pocket to pay for it? #ContentTECH Christopher S. Penn

Reminded during #AdweekSummerSeries that you can't separate content from commerce. Your brand should tell a story about how your product/service solves a problem for customers but in the appropriate way throughout the entire journey (product page vs. checkout page).

It is so important to understand if the types of content you are using at each stage of the buyer's journey is performing effectively. Thanks Garrett Ruiz for this great way to track the ROI of your content #CMWorld

LOVE THIS QUOTE: The key to making the leap from expert to visionary is to ask a question that Google can’t answer, says Andrew Davis. #CMWorld contentmarketinginstitute.com/2020/10/future…

Great point from DeeRansom at Televerde: With 93% of consumers starting the purchase process online, they own the buyer's journey and our job as content marketers is to serve it in a more cohesive, connected way. We need to inspire the "yes!" #CMWorld

Hunter rider Tommi Clark is trying out a couple other disciplines. chronofhorse.com/article/slidin…

🚨🚨🚨🚨 #BREAKING: New Fox News poll of #VAgov shows Republican Glenn Youngkin with an EIGHT-POINT LEAD over Democrat Terry McAuliffe. Most notably, Youngkin's lead is *above* the margin of error.

Oh wait what? I was told there WAS no fraud in the 2020 election?