Connected TV Ad Inventory Keeps Growing emarketer.com/content/connec… via EMARKETER

.GroupM is now WPP Media: Digital Brands Fuel Robust Ad Spend Growth, But Foundation Is Shaky bit.ly/2X4Qa5F by Alison Weissbrot

.LinkedIn Paid Just Under $300M For Drawbridge bit.ly/2WQceg0 by Ryan Henry Joe

.Google’s Ads Data Hub Works For Agencies – But It’s Both A Blessing And A Curse bit.ly/31Neo3C by Alison Weissbrot

Brands Aren't Leaving TV For @Facebook, Google bit.ly/2XuC5OV

.IAB Tech Lab Releases Data Transparency Standard, With Audits To Give It ‘Teeth’ bit.ly/2YdTtVk by James

#noteworthy benchmarking

When It Comes To Ad Fraud, Prevention Is Better Than A Cure adexchanger.com/mobile/glu-mob…

Are advertisers getting the most out of ad dollars? Is this a matter of channel measurement?

Tarnish Burnsides this time with labels :-)

.Google's Q2 Ad Revenue Hits $32.6B bit.ly/2y9OGJ8 by Sarah Sluis

Is the trend towards in-housing being over-stated? Global marketers plan to spend more on agencies in the next 12 months while also saying they will do more in-house in some areas. More findings from the State of Advertising report: wfanet.org/SoA

How Advances In Machine Learning Are Making CPG Marketing Near Real-Time: The ad biz is moving closer to real-time marketing thanks to advances in machine learning, enabling data that... bit.ly/2T5r4z7 Joe Mandese

"digital marketing ... failed to deliver any noticeable ROI." I have not examined their data, but can corroborate the findings anecdotally from over the years (digital marketing not done right) thedrum.com/news/2019/08/0…

.Google's Ad Business Undergoes Massive Reorganization bit.ly/30dSngA by Sarah Sluis

Amid concerns of a looming U.S. economic downturn, the U.S. ad market expanded 7.6% during the first half of 2019 and is on track to grow a total of 6.3% mediapost.com/publications/a… via MediaPost

"By moving to a first-price auction, we’re cutting down on complicated rules, increasing transparency in the value exchange and giving advertisers even more control over their buys,” Hulu said in its note updating customers. adexchanger.com/digital-tv/hul…

The hidden truth about media rebates: Agencies are paying settlements, but they’re not being disclosed ow.ly/siPu50wKySk

How This Year Affects Next Year’s Marketing SOWs linkedin.com/posts/dg2ww_ri…

Exciting news! Inc. magazine just announced that DG2 ranked No. 50 on the 2021 Inc. 5000 Regionals list of California’s fastest-growing private companies! linkedin.com/feed/update/ur…