Dan Vawter (@danvawter) 's Twitter Profile
Dan Vawter

@danvawter

Managing Partner at Sojourn Solutions - a leading marketing operations consultancy - focused on helping our customers to achieve peak performance results.

ID: 154840732

linkhttp://www.sojournsolutions.com calendar_today12-06-2010 10:12:38

48 Tweet

184 Followers

572 Following

Sojourn Solutions (@sojourn_solns) 's Twitter Profile Photo

Atlanta area #ModernMarketers! Join us at the OracleMktgCloud #Eloqua User Group meeting - 4/25, 12-2pm (lunch will be served) - for a feature presentation from #OracleEloqua customer Naylor, key product roadmap insights, and more! sojournsolutions.com/atlanta-eloqua… #CustomerSuccess

Sojourn Solutions (@sojourn_solns) 's Twitter Profile Photo

"... performance marketing is more about driving accountability for marketing teams, getting them to speak the language of business and “prove” marketing ROI." Read more - sojournsolutions.com/blog/performan… via @ChuckLeddy #b2b #b2bmarketing #ROI

Sojourn Solutions (@sojourn_solns) 's Twitter Profile Photo

We're heading to Austin in May for #SDSummit - will we see you there? Come by our booth K25 to visit with Dan Vawter and team. We're located across from OracleMktgCloud's lounge (526), and just down the aisle from the Brew Park! Cheers! summit.siriusdecisions.com #B2BMarketing

Dan Vawter (@danvawter) 's Twitter Profile Photo

"Multi-touch attribution allows you to talk about the return on marketing investment in terms that a CFO, a sales director, a general manager is going to understand." An interview with biel, Marketing Director at Adobe sojournsolutions.com/blog/multi-tou… via @ChuckLeddy #b2bmarketing

Dan Vawter (@danvawter) 's Twitter Profile Photo

"One of the best ways to narrow down any martech decision is to identify which tool best addresses your key use cases. ... have to consider costs, etc..., but those don't matter if the tool doesn’t meet your key use cases.” okt.to/KEt96U #marketingoperations #martech

Dan Vawter (@danvawter) 's Twitter Profile Photo

A good process is an enabler in Marketing Operations, just as good technology and good people are enablers. While there’s no single way to “do” process improvement, Sojourn's Andy Worobel shares her expert insights: okt.to/Mtx24G #marketingoperations #operationalprocess

Dan Vawter (@danvawter) 's Twitter Profile Photo

Process maturity simply means getting smarter about the day-to-day elements of all of your operational processes. By growing your process maturity, you’re able to get more value out of your marketing investment. okt.to/jiZrvu #marketingoperations #operationalprocess

Dan Vawter (@danvawter) 's Twitter Profile Photo

Eloqua Community! Please join us next week for our 6th virtual Eloqua User Group of 2022! @kpindle hosts 6/16 with an agenda including: Litmus Email Testing App Demo by Litmus, Contact Washing Machine App Tips by Sojourn. okt.to/2CFWNp #oracleeloqua #eloquausergroup

Dan Vawter (@danvawter) 's Twitter Profile Photo

5 steps for optimizing your digital marketing as third-party cookies crumble on Oracle Marketing Cloud's Modern Marketing Blog by Sojourn's Rebecca Le Grange. okt.to/DPFdGO #marketingoperations #dataandinsights #thirdpartycookies #martech #oracleeloqua

Dan Vawter (@danvawter) 's Twitter Profile Photo

Read about how O2's Marketing Operations team increased campaign efficiency 27% YoY via new Operational Processes (post 4 of 5) okt.to/lHg3oF #marketingoperations #operationalprocess #increaseefficiency #campaigns #smartsheet

Dan Vawter (@danvawter) 's Twitter Profile Photo

O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5) okt.to/Uwal0D #marketingoperations #operationalprocess #campaignefficiency #customersuccess