“Content marketing is the gap between what brands produce and what consumers actually want.” — Michael Brenner, CEO, Marketing Insider Group

“There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.” — Michael Brenner, CEO, Marketing Insider Group

“Just because you are the loudest, doesn't make you right.’ — Brian Halligan, CEO & Co-Founder, HubSpot

“Master the topic, the message, and the delivery.” — Steve Jobs, Co-Founder, Apple

“Do what you do so well that they will want to see it again and bring their friends.” — Walt Disney, Co-Founder of The Walt Disney Company

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou, Civil Rights Activist & Poet

Don’t push people to where you want to be; meet them where they are.” — Meghan Keaney Anderson, VP Marketing, HubSpot

“Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” — Mark Shapiro, Chair, Vistage Worldwide, Inc.

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin, Founder & CEO, Do You Zoom

“Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.” — Allen P. Adamson, Co-Founder, Metaforce

“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, Founder & CEO, Amazon

“Recruiting great marketers should be your number one priority.” — Kipp Bodnar, CMO, HubSpot

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” — Amrita Sahasrabudhe, VP Marketing, FastMed Urgent Care

“Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” — Lou Holtz, Former Football Coach, Notre Dame

“If you take a risk and it doesn't go as planned, welcome to the club.” — Fran Hauser, Startup Investor, Advisor, & Author

“We need to stop interrupting what people are interested in and be what people are interested in.” — Craig Davis, Co-Founder, Sendle

Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” — Sam Balter, Sr. Marketing Manager of Podcasts, HubSpot

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” — Steve Jobs, Co-Founder, Apple

“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” — Brandon Sanderson, Author

“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.” — Gary Halbert, Author