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I think the bigges issue with the creative strategy and agency space is there are a lot of people who know design, editing, production, and Meta that don't know advertising.

2008: Subprime loans on houses crashes our economy 2025: Subprime loans on burritos crashes our economy

My most controversial Meta opinion these days is cost per 1,00 accounts reached is the most important metric if you’re spending 7 figures monthly on a purchase objective.

I swear you could make up a metric, tweet about it and in a week you’ll see DTX X threats about why it’s the most important metric in Ecom.

How much are you expecting your media buyers to do outside of the ad account? I think media buyers need to be really good at data analysis or have to have skill sets in creative or CRO in 2025. And most analysis is gonna be done better by AI, so they gotta move into CRO and

Marketing Operators E061: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing Connor Rolain Connor MacDonald Cody Plofker Watch the full episode here 👇

Men will “find their purpose” and it’s just a number they love making go up

Ok this was actually my LEAST controversial tweet about Meta. I'll try again. I think customer exclusions are broken and do almost nothing. There's tons of leakage.

Excited for this series. I may decide to make a special appearance on one

My predictions for next 3 beauty transactions and size:| 1. Merit - $825m 2. Augustinus Bader - $650m 3. Glossier - $550m

Shoutout to everyone building a company while raising young kids and still working on their health. Shit is not easy yo.

PUBLIC SERVICE ANNOUNCEMT: Attentive is a trash company and you should never do business with them. If you are with them, I highly reccomend you switch to Postscript asap.

June 17. Online. +20 Speakers. 4 Keynotes. 3 Tracks: (1) Leadership, (2) Marketing, (3) Finance. 10 Lightning Panels. Live AMA Podcast. And it’s free → bit.ly/4dGroh4

Morning thought: if 2025 is gonna suck, I want it to suck as much as possible so we can have as much success and fun as possible in 2026.

I'm just 2 rate cuts away from being a great marketer again

I have all of our main forecast vs actual data for core KPIs in a spreadsheet that is populated daily via our data warehouse connector. Is there a way to get ChatGPT or other tool to send me a daily slack with how we’re pacing against actuals, analysis, and recommendations?

N8n seems like it could do it. Who has good tutorials on using it? Better yet who can I pay to do it?

If I worked in marketing for Nike

Who is going to the Meta Performance Summit? And who will still be around Thursday night?

ChatGPT is one of the fastest-growing consumer apps in history, and it’s just the tip of the iceberg with AI. The speed of AI's iteration has demonstrated how rapidly the world of AI is progressing, and there is simply not enough information available about it. Have you