It's not enough to have a philosophy. You have to repeat it until you have propagandized your audience into believing in it. It's not enough to make an offer every once in a while. Make offers daily. It's not enough to share an insight once. You have to repeat the same

You have an inbox with dozens of newsletters you don't have the time to read. Not even necessarily because you don't want to, but you just don't have the time that second. You see ads for stuff you actually want to buy, but you don't because you're doing something else. But

You need to give potential clients enough information to feel comfortable making a buying decision with you. You can do it on the front end with your marketing (on top of organic content on social): - Webinars - VSLs - YouTube Videos You can do it on the back-end with sales

You have different pockets of your audience that want different solutions to different problems at different price points. You'll make more money total when you start to rotate through these pockets instead of trying to hit your audience with the same offer over and over.

The easiest way to think about positioning: What are the strategies you see in your space that you fundamentally disagree with? Answering that question helps. Positioning means you're positioned against something else. Level 1 = just claiming other strategies are 'dead.'

The most advanced strategy you can execute is doing the basics extremely well. It's advanced because it takes great skill to keep doing something that's working even though you're bored with it. Novelty seeking kills profits.

Always attach a real reason when it comes to the scarcity and urgency of your offer. I was listening to Scott Adams' podcast, and he was promoting his new Dilbert Calendar. Since he got cancelled a while back, he has no publisher fronting the $$$ for the calendars, so he's

Free the black community of hypothetical situations they will never be in.

You have to become a shameless promoter to make the money you deserve. This does not mean brag or be arrogant. It means to promote your work, without shame attached to it. There's zero reason to be apologetic about sharing the knowledge it took you time and effort to learn.

What's crazy it's not even the judgment of a large group of people. It's like 4 people in their personal lives.

I wrote a viral article on Medium once called The 7 Habits of Highly Ineffective People. Made $8,000 from that single post. Part of it was headline inverting the popular book. But it was largely because I dared to call people ineffective. It generated a 50/50 love-hate

And they will try to build products before selling them. Big mistake. Sell it then build it. Don’t create anything that doesn’t have demand.

Experts struggle to get attention and clients because they only talk about problems instead of the symptoms of problems. Feeling tired all the time is a symptom of poor gut health Difficulty concentrating is a symptom of issues with the nervous system Slow business growth is a

One of the most difficult and profitable things you can do: Get extremely clear on who you help Develop the discipline to ignore everyone else

Jesus, God himself, was rejected when he returned home. Stop wanting your family and friends to believe in your dreams. You're stepping into a new version of you. Others are used to the old version. You will not be seen as a prophet at home, so don't even try to.

I didn't start my own thing for freedom. I did it for ownership. I work a lot because I want to. Some days are euphoric, and I feel like a genius. Some days are so frustrating I feel like throwing my computer against the wall, but that's okay because... It's MINE. I can live

Quentin Tarantino is my favorite director. It's not that there's something specific I can point out to explain why I like the movies, but... You can tell the guy just LOVES making films. You can feel how deeply he cares about the craft of creating quality cinema. You can tell

Energy management > Time management A lot of money to be made in figuring out how to prioritize your day in a way that capitalizes on your energy. Uninterrupted maker time: If you have the most energy in the AM block it out to focus on creating. Manager time: Admin stuff in