Marketers can tap into a leaned in, engaged audience through connected home advertising. Amazon Ads shares 3 ways marketers can get started.

NASCAR is shifting gears to attract Gen Z college students with exclusive discounts and premium experiences. SheerID explains how the stock car racing brand’s innovative approach is creating buzz and building loyalty among younger fans. adweek.com/partner-articl…

Generative AI offers more than just efficiency; it’s a tool for creating genuine connection between brands and customers. R/GA shares why the future of marketing lies in listening, adapting, and building meaningful relationships that go beyond the noise. adweek.com/sponsored/the-…

Measuring the true impact of marketing campaigns is more complex than ever. LiveRamp offers strategies to navigate this landscape, from omnichannel attribution to balancing data privacy with insights. adweek.com/resource-libra…

TikTok is more than just entertaining videos—it's a full-funnel marketing powerhouse. With 61% of users making purchases after seeing an ad, our new story with TikTok for Business shares how it’s reshaping measurement success for brands. adweek.com/sponsored/get-…

TV advertising has long been considered a marketing channel for large brands, but the game has changed with streaming TV. Amazon Ads shares 3 ways brands of any size can supercharge their strategy with streaming TV advertising. #sponsored

TV advertising has long been considered a marketing channel for large brands, but the game has changed with streaming TV. Amazon Ads shares 3 ways brands of any size can supercharge their strategy with streaming TV advertising.

Understanding how consumers spend their leisure time is key to creating authentic connections. Fandom shares how brands can forge deeper relationships and drive engagement when they tap into their audience’s passions. adweek.com/sponsored/ente…

Authenticity in marketing requires more than just creativity. Agency COLOR Creative shares that for complex tech products, creatives must understand the technology itself to craft authentic, compelling content that resonates with diverse audiences. adweek.com/sponsored/the-…

The customer journey isn’t linear. From influencers to livestreams to in-store experiences, brands need to meet consumers at every touchpoint. Our new story with Amazon Ads details how to build a strategy that guides customers along their unique paths. adweek.com/sponsored/the-…

December is a critical time for retailers, with over half of holiday purchases still up for grabs after Cyber Week. Think with Google shares how you can connect with them and boost confidence in their final purchase decisions. adweek.com/sponsored/keep…

The Ad Council’s "Love, Your Mind" campaign empowers partners to create custom content while staying on brand. Adobe offers an easy-to-use playbook and highlights how the initiative sparks vital conversations. adweek.com/sponsored/unlo…

Sports viewership is shifting fast—46% of fans now prefer streaming on CTV apps. DISQO’s new report highlights why advertisers need to rethink strategies to engage audiences across multiple platforms and enhance the viewing experience. adweek.com/resource-libra…

AI won't replace brand creativity—it will enhance it. BrandAI shares that by embracing the technology, brands can evolve from static narratives to dynamic, personalized experiences, scaling creativity without losing their core essence. adweek.com/sponsored/dear…

Social media isn’t just for engagement—it's a tool for deep customer insights. With consumers spending over 10% of their day online, our new guide with Brandwatch explains why it’s time to turn insights into strategic action. adweek.com/resource-libra…

Music is a proven tactic for sportswear brands to connect more strongly with their audiences. Insights from Songtradr’s new “Sounds of Sportswear” report digs into the power of music and sound. adweek.com/sponsored/what…

Exclusive offers drive loyalty when they’re truly tailored to a specific community. SheerID shares that creating a personal connection and aligning with customer needs is key to ensuring authenticity. adweek.com/partner-articl…

Branding isn’t just for big companies—it’s crucial for businesses of all sizes. Our new story with Amazon Ads shares how a strong brand builds trust, fuels growth, and keeps you top of mind throughout the customer journey. adweek.com/sponsored/bust…

Today @ 1PM ET: From a TikTok ban to the rise of AI, 2024 has been (and still is) making waves. How do consumers feel about all of this? Get exclusive insights from DISQO's 2025 Consumer Trends report. Register here: adweek.it/4etkWbK

Today @ 1PM ET: CES 2025 is right around the corner — love it or love to hate it, it’s essential. Get insider insights from ADWEEK CEO Will Lee, along with The Verge Editor in Chief Nilay Patel and ADWEEK Executive Editor Alison Weissbrot: adweek.it/49MAuH1