Experiment in Saudi Arabia asking men whether they want wives to work. Privately most say yes, but they assume they are outliers. When informed they are not, we see large effects on female labour participation. Correcting social norms can be so powerful. Behavioural Exchange #bx2019

V honoured to receive this award on behalf of the exceptional team at Applied & to be part of a movement proving that far from choosing b/w profit & purpose, the companies of the future will be those that succeed *because* they innovate to solve important problems #fairhiring

[#BX2019 Highlight] How can we use #BeSci to improve work-life? @humuinc CEO Laszlo Bock & Penn Prof Katy Milkman discuss $millions wasted on empl training and nudges to drive productivity & performance (prompt purpose reflection; encourage psychological safety) Behavioural Exchange

📣 Attention followers!! 📣 Out today - BIT’s new report outlining 12 #behavioural strategies to achieve more #sustainable diets. 🥦🍊🍜 Find out what changes you can make. #MenuForChange bi.team/publications/a…

Some findings from our meta-analysis of responses to #COVID19 comms: 1. Younger people, especially younger men, were worst at recalling #coronavirus guidance. 📝

Young men are hardest to engage on coronavirus guidance - results from a meta-analysis of 11 online trials we've run with 20,000 UK adults bi.team/blogs/young-me… @B_I_Tweets Abi Mottershaw Giulia Tagliaferri

Food delivery workers are putting their health at risk during the #coronavirus crisis. How can we help? 🚫Make the no contact option the default 🕑Order at off-peak times ✍️Leave personalised messages for them 🧽Clean surfaces workers will touch bi.team/blogs/the-forg…

Face masks. Staying home. Social distancing. We've all had to adopt new behaviors in response to #COVID19. Here's 5 tips from @B_I_Tweets & 10 U.S. cities on tests underway using #BehavioralScience to determine what messages work best for city residents: buff.ly/2yQV4sm

Using COM-B to encourage people to wash their hands during these COVID-19 days. The brilliant @B_I_Tweets on using research and insight to reduce infection rates. #research #socialmarketing

Diferentes mensagens enviadas pelo sistema de saúde público britânico (NHS) @B_I_Tweets

Thanks @B_I_Tweets & BIT-Americas for the insightful session on how best to use communication to drive behavioural change. Key takeouts: ✅ Simple, clear language ✅ Short, salient, specific ✅ Use links or bullet points ✅ Use simple images/graphics ✅ Move less NB text down

Through Bloomberg Philanthropies' What Works Cities initiative, we tested posters to see which one would best protect grocery workers. The most effective posters are free to grocers! bit.ly/3fvLjAT What Works Cities Bloomberg Philanthropies NationalGrocers Grocery Dive

Clare Delargy on BBC World Service 'The Food Chain' explains how: 🧠the availability heuristic; 🤝reciprocity; & 😥the identifiable victim effect; may be driving people to increasingly donate food to first responders during the #COVID19Pandemic. bbc.co.uk/sounds/play/w3…

85% of Brits want some of the changes they've made to continue after #lockdown. What new habits do you want to keep? bi.team/blogs/life-aft…

Congratulations to Cass Sunstein, long time friend and supporter of BIT, on leading the new World Health Organization (WHO) Technical Advisory Group on Behavioural Insights & Sciences for Health 👏👏👏

How can cities build the case for a specific idea or strategy to improve economic mobility outcomes? The great folks at @B_I_Tweets dive into how they approach building out critical interventions that can help deliver real, evaluated results for residents buff.ly/39LXAOR

69% of UK now say they're wearing a facemask in public places Up from ~33% one month ago Now higher than 🇩🇪 (65%), still behind 🇪🇸🇮🇹🇫🇷 (80-90%)

How can nudge-style approaches be applied to optimise patient behaviours and encourage them to take #antibiotics at the right dose/frequency/duration? Eye-opening post by @B_I_Tweets about how we can use behavioural science to tackle #AMR: bsac.org.uk/behavioural-sc…

Interested in working with us? Associate Advisors/Advisors bi.team/vacancies/asso… via @B_I_Tweets

I’m thrilled to announce that I’m running for Congress in New Hampshire’s 2nd District. I’ve served in all three branches of government and I know how to deliver for New Hampshire. I'll be a workhorse for the people of the Second District and will never stop fighting for a freer