
BC
@breadcrumbsza
We LOVE #BehaviouralLinguistics – using simple (fun!) language to positively nudge action.
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http://www.thebreadcrumbs.co.za 17-05-2012 13:01:59
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Thanks @B_I_Tweets & BIT-Americas for the insightful session on how best to use communication to drive behavioural change. Key takeouts: ✅ Simple, clear language ✅ Short, salient, specific ✅ Use links or bullet points ✅ Use simple images/graphics ✅ Move less NB text down
