Paid media gives you instant visibility, while earned media builds trust through PR-driven stories and organic coverage. The best strategy? Leverage both to maximize reach and visibility. Bailey Golden breaks down the differences—and how to strike the right balance.

We are just one Month Away! Join us on May 14 for the next NIFA gathering, where we’ll explore the evolving world of Modern Marketing—from brand storytelling and digital engagement to strategies that truly move the needle. Secure your spot today! eventbrite.com/e/nifa-q2-lunc…

This month, we gathered to discuss “The Let Them Theory” by Mel Robbins. From self-empowerment to setting boundaries to simply letting go, the discussion challenged us to rethink how we show up for ourselves and others. #ReadyForNext #GrowthMindset #AllIn

BTS magic at the filming of our new sizzle reel! 🎬 We’ve been capturing fresh content in our brand-new space as we gear up to unveil our latest sizzle reel for the agency. Here’s an exclusive look at the exciting content we’re creating to spotlight our new city era!

Maddie from our team had the opportunity to spend the week in Portland, ME, with the Cousins Maine Lobster team for new franchisee onboarding. It was a week full of learning and being fully immersed in the culture, from going out to catch lobster to visiting a truck in action!

We welcomed Loyola University Chicago's Inigo Communications to our office this morning! Our APPR Loyola alumni connected with current Ramblers to showcase what life at our All Points is like and share insights about the industry.

Only two weeks until the next NIFA Q2 gathering! Join us on Wednesday, May 14th, as a panel of dynamic marketing leaders dives into the pillars of Modern Marketing — from brand storytelling to digital engagement . Claim your spot today! eventbrite.com/e/nifa-q2-lunc…

✨ From good to great ✨ Today’s seminar was all about sharpening our presentation skills — covering the do’s, the don’ts, and everything in between. Because powerful ideas deserve powerful delivery.

On the steps of the The Metropolitan Museum of Art, the first Monday in May never disappoints. The stars showed up for fashion’s biggest night. Here are our picks for some of the most buzzworthy looks from the evening. Who nailed the assignment and who missed the memo? #MetGala #StyleWatch

This week, we had the privilege of joining one of our clients at their annual franchisee conference — connecting with their team, meeting franchisees, and discussing how we can elevate their brand through strategic collaboration to make an even stronger impact.

We’re just one week away from our Q2 NIFA gathering on Wednesday, May 14! Get ready to dive into the evolving world of modern marketing— from authentic brand storytelling and digital engagement to strategies that actually move the needle. Don’t wait—secure your spot today!

We just wrapped up two nights of incredible dinners where we fine-tuned Q3/Q4 plans for our clients! ✨ We can’t wait to share the exciting ideas and strategies we’ve been working on with you!

Happy Mother’s Day to the amazing moms who inspire us every day—our first cheerleaders, our biggest supporters, and the hearts behind so many of our stories. 💐💖

That’s a wrap on our Q2 Gathering! We were thrilled to welcome an incredible panel of marketing leaders who shared powerful insights on the evolving landscape of Modern Marketing — from the art of brand storytelling to mastering digital engagement.

Boosted posts offer quick visibility, while paid ads deliver targeted results that drive real action. As Spencer Abbott shares, the key is using both to build a balanced strategy — one that delivers short-term impact and long-term growth.

Big welcome to our Summer 2025 intern class! They’re bringing grit, energy, and fresh ideas — ready to learn and make an impact here at APPR. We’re so excited to have you All In this summer!

Last week was a big one! We kicked things off at #MEG2025, connecting with marketing pros, then wrapped up at the NRA Show, diving into all things restaurant and hospitality. We’re grateful for the chance to strengthen relationships and spark new conversations.

Ideas are blooming this May. Our May department meetings are powering the conversations that drive our Q3/Q4 game plan. Every session sharpens our focus and strengthens our direction—we’re not just planning, we’re building what’s next.

The Cubs are on a 4-game streak and the energy’s high at All Points! ⚾️ We’ve always been fans—just ask our office dogs: Cubby, Ivy & Wrigley. Now based in Chicago, we work from The Ivy, a nod to Wrigley Field. Let’s keep the streak alive— we’re cheering you on from The Ivy!

Happy Father’s Day to all the amazing dads and father figures who lift us up, guide us forward, and show us what true strength and support look like. 💙 Got a dad joke that always gets a groan (or a giggle)? Drop your favorite one in the comments! 👇😄