I will never let Aimee forget (as much as she might want to!) that she was one of the first people to identify the true cultural impact of Skibidi Toilet – that it was starting to make Gen Z feel old businessinsider.com/skibidi-toilet…

Aimee went on to do some incredible reporting on Gen Alpha, the buzzy youngest generation you're going to be hearing about everywhere soon businessinsider.com/gen-alpha-expl…

I really enjoyed her look into what happens to RushTok superstars when getting into a sorority is no longer their goal – it turns out they’re (mostly) doing very very well businessinsider.com/rushtok-build-…

I feel very lucky to have had Sirena Bergman 🌈 as my editor during my time on the digital culture desk at Business Insider. She's an extremely knowledgeable and articulate editor & I trusted her entirely with everything I wrote. Working with her made me a much better journalist. 💖

I haven't been able to stop thinking about this campaign since I saw this a few days ago, it makes me feel absolutely nauseous and I'm literally begging you not to write "I'm asking for it" on public billboards

I'm filling out a DBS application and it's insisting that I need to disclose a previous name if I choose "Ms" instead of "Miss" - sorry what century are we living in The Disclosure & Barring Service?

🚨 It's publication day for How AI Ate the World, my book on the past, present and future of artificial intelligence! I've been overwhelmed by the positive comments and reviews so far of the book, which explores how the generative AI revolution is changing everything. Release

Excited to be jumping back into freelance journalism again after focusing on other projects over the past few months. Here's a quick one for The i Paper about how to have your most productive day in the office. Editors, hit me up for commissions etc. 🫶 inews.co.uk/inews-lifestyl…

How to have your most productive day in the office, according to the experts Aimee Pearcy reports trib.al/mKTwoB1

For Business Insider I wrote about how so many of my favourite childhood websites have already been sucked into oblivion, and how the internet isn't as permanent as everyone warned us it would be. RIP Club Penguin. 🫶🐧 businessinsider.com/millennials-ch…

I really enjoyed this interview. Thank you Aimee Pearcy

For the Observer, I wrote about the unrelenting trends which encourage women to identify with a new reductive image of womanhood every few weeks – and what happens when a regressive, narrow view of femininity is branded as an antidote to misogyny theguardian.com/society/articl…

For The i Paper, I spoke to some commuters about how much cheaper their travel expenses have become since they left the UK. inews.co.uk/inews-lifestyl…

A little announcement. After losing two major retainers due to the uncertain industry, I realised I needed a career break after 15 years of constant hustling and so much poor health. TL;DR of this image alt tag - Throwing myself into streaming/video work. Support would be great!

I loved writing about how people are finding community through playing fantasy games like Dungeons & Dragons for Business Insider. Thanks so much to Anna Prosser, Órla Walsh, and others for sharing your experiences and bringing this story to life. 🐉🔮 businessinsider.com/dungeons-and-d…