I really like the Marketecture podcast but for pubs I particularly recommend ep4 "Top 10 Identity Countdown" which was a really solid breakdown of ID solutions, adoption and impact. I learned a lot: podcasts.apple.com/us/podcast/epi…

Ep 7 with Paul Bannister has the clearest explanation of benefits/use case for the Chrome Sandbox I've heard. I used it (stole it w/ credit?) internally to better explain the importance of these initiatives:podcasts.apple.com/us/podcast/epi…

Tho I get the “why not OMP” sentiment, it misses the economic challenge MFA presents for SSPs. The same reason it exists is why it’s hard to eliminate. This is a great step forward, hope to see other SSPs follow suit.

The MM news is a reminder for pubs to make sure their SSP payment/aging processes are tight. It wont help IF impacted by clawbacks but limits exposure (by catching asap) compounding non-payment issues IF they arise: adexchanger.com/online-adverti…

Anyone that missed Jounce Media's publisher focused MFA Q&A can watch the session in the link below: jouncemedia.com/blog/2023/11/7…

Ad tech would benefit from a tool that maps changes made to a pubs bid request vs what is sent to a DSP. - Video declarations - Imp price - Identity Transparency is good for pubs, SSPs & DSPs. As a pub, I want to know if/how my bid-req are adjusted. adweek.com/programmatic/e…

In the wake of Chrome's 3PC deprecation, I wrote about how pubs can create sustainable value in the open exchange w/ audience, partnerships & inventory efficiency. adexchanger.com/the-sell-sider…

Blackthorne: Despite the eventuality of the change, scaling during Q4 would be a miscalculation! That period is critical for publisher & advertisers alike and doing so with Q1 on the horizon would be intolerable! Mariko: The Anjin shares thoughts on the Privacy Sandbox timeline.

The bid stream discussion @ (roughly) the 35:30 mark of the beeler.tech podcast w/ Mike O'Sullivan and Paul Bannister is really valuable for pubs thinking about increasing inventory value: beeler.tech/episode-401-at…

Ad Tech Nerds (me) 🤝 Miami Heat Fans

Reading the Criteo Privacy Sandbox article - does anyone know where Google mentioned this maximum 5% loss target?