If you're a book publisher and looking for ways to leverage influencer marketing, tune in to my conversation with the IBPA! Listen here: buff.ly/3oBYDgc

There are new faces here so I thought I'd share a little-known fact. My husband & I recently purchased an inn. We also inherited 2 roosters. We don't know a damn thing about chickens. So now my to-do list has “Vaseline the roosters” right next to “prep for podcast interview.”

Getting ready for my keynote session DigiMarCon - Global Event Series: 🌟 Future-Proof Your Consumer Data: How to Replace Cookies with Empathy-Based Personas That Convert 🌟 Branch & Bramble teaches brands how to employ empathetic marketing and I cannot wait to bring this thinking to the stage.

Pinterest proves time and again that they are a platform worth the effort. With the looming death of cookies, Pinterest's first-party data & intent signals will be crucial to marketing strategies. Read the Ad Age article: adage.com/article/digita…

Last week I flew out to San Francisco to speak DigiMarCon - Global Event Series. It was a delight to meet so many amazing marketers and to share Branch & Bramble's framework on empathy-based marketing. #DigiMarConSV

Had a blast talking about empathetic marketing with Andy Splichal on the Make Each Click Count Podcast. Give it a listen: bit.ly/3q2WriG

I wrote a piece for Retail TouchPoints about how empathetic marketing is inherently about conversions. ✅ Four key tenants of empathetic marketing ✅ Core emotional motivators ✅ How to evaluate your marketing I'd love to know what you think! Read it here: bit.ly/45cakdr

Productivity is more than the hustle. I often remind myself that it should include everything we do in our lives that enables us to show up for ourselves, family, friends, colleagues. - Rest and self-care - Quality time spent building deep connections - Pursuing passion projects

One of the most fun interviews I've done! Thanks to Benjamin Shapiro for having me on the MarTech podcast. We chatted about lifestyle brands, empathetic marketing, and a few other things. Listen here --> bit.ly/3DVf6QJ

I sat down with Scott Harkey for the Rebrand Podcast to chat about how Patagonia uses empathy-based marketing to understand the core values of its consumers and connect with customers on a deeper emotional level. Listen here: bit.ly/3ra8FXm