Standing up for workers. Treating everyone with dignity and respect. Working as hard as possible for the people of Ohio. I've tried to live my life by those principles. But these days that's not what's happening in Washington—so I'm running for Senate.

It also, IMO, misses the point of "content," which gets to the comms/digi debate of yesterday. The focus should be on audiences. Who do you want to reach, how do you reach them, and how do they consume content? Everything should be structured around audiences first.

The comms/digi debate stems from when digi was new, & largely tactical: formats & channels. Comms developed messaging & narrative, digi repurposed for channels Now, digi professionals basically ARE comms professionals w/ tactical expertise. Everyone develops message & narrative.

Comms/digi split worked when digi was a channel. It doesn't map to how audiences exist. Gen X lead in multi-device consumption: TV, phone, comp. Boomers: TV. Gen Z: social. Press/earned media need diff. messaging than a 22yo on TT. Build teams around that, not legacy structures.

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