On proposed unrealized tax legislation

Me in Accounting 101 depreciating land

Love grassroots sales tactics, especially so for accounting firms. Biggest criticism they get is “oh but they don’t work at scale” To that I say: 100K in new revenue is still 100K in new revenue. Who cares if the tactics scale.

cramming a year of CPE in the space of half a week is a holiday tradition at this point.

Tony Nitti is a national treasure

Loved doing this as a sales rep. Step 1: Scan their LinkedIn for their favorite sports team Step 2: Drop a quick witty comment on how the season is going Step 3: Profit

TLDR: big day for idea guys

I think about this a lot in the context of SMB accounting (a largely undifferentiated service). Positioning/audience feels like an afterthought when it should really be a top 3 consideration.

Like this idea a lot. Only people who care about a full set of financials are bankers and dorky CPAs.

Absolute banger

Marketing thought of the day: Love these before and after SEO infographics, they’re easily an 11/10 on the feel good scale. Think an accounting equivalent showing a balance sheet or COA revamp would absolutely crush.

It’s called a trial balance because if you try it and don’t like it you can just take it back to your fractional controller and ask for a new one.

New QBO bank transactions layout

An absolute classic

🚨 Launching something new🚨 The Net Effect - a newsletter for firm owners & operators building modern accounting businesses. After years of running Celerity, I wanted a spot to talk shop. Stuff like: - Org charts as you grow. - Preventing churn & increasing client stickiness

Good morning to everyone except the Rippling employee that decided the platform didn’t need a Payroll by State report.

This is the ultimate challenge with ecom SAAS. No one views the products in light of value creation. Price is anchored to comparison against much more robust software with multiple revenue line items. This is exactly what Shopify wants. To commoditize all of the

Spot on.