🚨#JobAlert 🚨 #EconTwitter #MarketingTwitter. We are hiring an assistant professor in my group WU Vienna! The position is for six years (can be made tenure track later) in the area of digital & social media marketing. More details in the job posting: wu.ac.at/en/careers/car…

When machines learn and make decisions we need Corporate Digital Responsibility

Is GDP the right way to measure the benefits of the digital economy? I discuss why it isn't and how a new metric, GDP-B is needed in this clip of my conversation with Lex Fridman youtube.com/watch?v=YZXEWN…

Max Roser Here's some work on this I've done with Avinash (Avi) Collis Felix Eggers @KevinElZorro and Erwin Diewert. We call it GDP-B. More to come! nber.org/papers/w25695 pnas.org/content/116/15…

Brownie in motion… aka my department’s incentive to attend afternoon meetings. Thanks Jenny van Doorn @hansrisselada!

Marketing academics: We're looking for two new colleagues in marketing at the full prof level. B2B: wu.ac.at/en/careers/car… Global: wu.ac.at/en/careers/car… Looking forward to your applications! Please RT:)

Had a great start with wonderful colleagues here at Copenhagen Business School!

How do members choose among Standard Setting Organizations (for example, regarding Internet of Things standards)? Our study is now published in Research Policy:

Privacy can be a source of differentiation and value creation for firms, not just a threat or a cost. We studied how consumers trade off privacy elements across four industries and found how privacy practices can lead to higher market shares and revenues: buff.ly/3FL27CJ

The best co-host is in fact Edlira Shehu! 🙂

Check out our new article in HBR, in which we propose a new way of measuring customer satisfaction that can complement existing measures, such as the Net Promoter Score. Companies such as LinkedIn are already using our metric to predict customer churn. hbr.org/2024/05/why-yo…

Thrilled to share that our paper "GDP-B: Accounting for the Value of New and Free Goods", is forthcoming in American Economic Journal: Macroeconomics! Takeaway: Looking beyond traditional GDP is essential if we want to understand the impact of free digital goods on the economy