One of the most important documents of all time has 257 retweets an hour after its launch. Justin Bieber can pick up 100k for a photo of his morning Starbucks. Humans. We think we're clever, but we don't have the brains to prevent our own demise.

No. No. No. When a German zoo burnt down due to sky lanterns, your company suggested lighting more in the animals memory. When the NHS is trying to save lives, you’re company is suggesting lighting lanterns to show support but in doing so will endanger more lives. Appalling.

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