Eduardo Hernandez
@eduardohsays
I write about ways to have a more effective design process. Product designer at ASH and Designer-in-residence at @DesignLabUCSD
ID: 3123142285
https://tangentdesign.substack.com 01-04-2015 05:41:54
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Hey Bob Moesta, how could you uncover the JTBD for a product that does not exist yet? #jtbd Do you have to start by thinking what they would fire if the product existed? Or does the product have to exist so the user can see the “progress”?
Designing against complexity buff.ly/3A0slil — by Eduardo Hernandez
Hey Alan Klement where can I go to learn more about your simulated shopping research method? Where can I learn how to conduct that kind of research? Seems very relevant to something I’m working on at the moment.