RT fogindex8 "Have you ever been on the receiving end of a competitor's surprise promotion piece trashing your editorial content? If so, you often realize opposition claims lack merit. But too late. Damage has been done."

RT fogindex8 "B2B reader survey questionnaires can take a format lesson from recent PSE&G study. One step clearly worth attention is inclusion of "neutral' reference more often as an option."

RT fogindex8 "B2B senior editors seeking advancement often are perfect candidates for specialty roles. Examples of coverage topics that have worked for me include management and security. If there is enough interest, I can provide job descriptions for each role;"

RT fogindex8 "Writing attempt often stumbles if deck only duplicates initial headline message. Signal that revision is required: both components use same words. I find this problem often in headline competitions."

RT fogindex8 "Applying quantitative analysis to editorial performance is a never ending dedicated task. When asked how to do it, one editor's list includes "column inches, road trip productivity, freelance bylines, calls to key sources, errors per story, time in the field.:"

RT fogindex8 "My B2B 20-factor self-scoring profile reveals whether you are destined to become "someone in my industry." This is a Yes/No test. Too many "no" answers suggests you are not devoting enough time to necessary goals."

RT fogindex8 "B2B magazine coverage of new technical support programs continues to require editorial attention. Some improvements are so good that best training procedures have yet to be made available."

RT fogindex8 "Publishers serious about delivering consistent high-interest e-news content may have to reconfigure editorial focus. Objective: devote at least 70-80% of workload to articles requiring enterprise reporting."

RT fogindex8 "Although content workloads are more demanding, editorial career paths are far more exciting. However, true enterprise requires additional workload -- full-time or freelance -- to get the job done. Tall order???"

RT fogindex8 "HIGH-VALUE HEADLINES IN SHORT SUPPLY? Recent judging contests found use of hot numbers in short supply. And we still use too many cute (as in two or three words) that have only "kicker value.""

RT fogindex8 ""Training cost money. That's why so many businesses end up in dire straits," confessed one office manager during a recent interview. "That's why skilled help is harder to develop." How are B2B publishers doing?"

RT fogindex8 "Workload quantification remains a daunting job for many editors. Those wishing to be involved in scheduled teaching classes back out because they are unable to calculate time required per editorial task."

RT fogindex8 ""Training costs money. That's why so many businesses end up in dire straits," confessed one office manager during a recent interview. "That's why skilled help is harder to find." How are B2B publishers doing?"

RT fogindex8 "Starting next week is a series of tips about how to handle subordinate critiques. An important goal respecting criticism is to correct even minute failures as close as possible to the time incident occurred."

RT fogindex8 "Need experienced B2B judge to help create next in-house editorial awards program? Look me up. Also specialize in competitive analysis projects For details: [email protected] or call 201-569-7714,"

RT fogindex8 "Complaint handling procedure is getting ignored more often . . . in case you've not noticed. Do you have an updated written document covering current policy? Does every staff member understand the policy?"

RT fogindex8 "B2B newsletter magazine design seems to have turned a corner in favor of boredom. The newsy tone you would expect-- especially on covers -- seems gone. Would like to receive issues that prove otherwise."

RT fogindex8 "Constructive criticism policy covering editorial staff members requires input from all senior team. Participants should describe performance lapses requiring verbal or written improvement."

RT fogindex8 "B2B study finds junior editors most likely guilty of 6 performance lapses: (1) meeting deadlines; (2) personal business on company time; (3) appearance; (4) sloppy proofreading; (5) work pace; (6) bad habits."

RT fogindex8 "Constructive criticism lapse list for senior editors is worth preparing. It could include quality of writing, inadequate quantity, inability to suggest story assignments, non-productive traveler results."