ecomlanders (@ecomlanders) 's Twitter Profile
ecomlanders

@ecomlanders

We help 7 & 8 figure Shopify brands scale with high-converting landing pages, funnels & shopify themes.

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linkhttps://ecomlanders.co.uk calendar_today27-08-2022 16:35:55

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247 Followers

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Dylan | CRO LP's & Email Design (@dylanevxns) 's Twitter Profile Photo

We see so many pages where the hierarchy is doing nothing for the buyer - eye wanders, the path isn't there, you can see it in the session recordings. Visual hierarchy is buyer pathing. When it's working the customer gets led through the page without realising. When it's not,

We see so many pages where the hierarchy is doing nothing for the buyer - eye wanders, the path isn't there, you can see it in the session recordings.

Visual hierarchy is buyer pathing. When it's working the customer gets led through the page without realising. When it's not,
Dylan | CRO LP's & Email Design (@dylanevxns) 's Twitter Profile Photo

Upsells should always do one of two things - Make your product work even better - Solve a new problem created by your product If you can nail an upsell that can compliment your SKU like that you're onto a winner

Upsells should always do one of two things

- Make your product work even better
- Solve a new problem created by your product

If you can nail an upsell that can compliment your SKU like that you're onto a winner
Ajay (@1ajaay) 's Twitter Profile Photo

Most supplement brands sell one product at one price with 3 bundle options and wonder why their paid traffic doesn't convert the way it should. Half the time the product isn't the problem more than the offer framing is. Take a magnesium supplement at Β£40 a unit as the example.

Dylan | CRO LP's & Email Design (@dylanevxns) 's Twitter Profile Photo

Which layer of your funnel would you audit first if you could only choose 1? PDP, Quiz Funnel, Advertorial? All play their part, main thing being that the intent matches the destination

Which layer of your funnel would you audit first if you could only choose 1?

PDP, Quiz Funnel, Advertorial?

All play their part, main thing being that the intent matches the destination
Dylan | CRO LP's & Email Design (@dylanevxns) 's Twitter Profile Photo

Most brands optimise the PDP and stop there. Hero, images, objections, variant UX. The actual unlock sits in the layers beyond. A good advertorial lifts CVR, lifts AOV, and drops CPMs at the same time. One layer, three compounding effects and CAC drops more than any of them

Most brands optimise the PDP and stop there. Hero, images, objections, variant UX.

The actual unlock sits in the layers beyond. A good advertorial lifts CVR, lifts AOV, and drops CPMs at the same time. One layer, three compounding effects and CAC drops more than any of them
Dylan | CRO LP's & Email Design (@dylanevxns) 's Twitter Profile Photo

Most brands set their offer at launch and never test it again. Its one of the biggest levers you have on CVR and AOV. We test offer variants on almost every build, bundle structure, incentive framing, thresholds, stacking order. The offer thats been live for a year is usually

Most brands set their offer at launch and never test it again.

Its one of the biggest levers you have on CVR and AOV. We test offer variants on almost every build, bundle structure, incentive framing, thresholds, stacking order.

The offer thats been live for a year is usually
Ajay (@1ajaay) 's Twitter Profile Photo

I see so many ecom brands add a quiz to their funnel and expect it to improve performance. In reality it's usually a few surface-level questions, a generic recommendation, and a discount at the end. It feels interactive but nothing about the actual buying decision has changed. A

I see so many ecom brands add a quiz to their funnel and expect it to improve performance. In reality it's usually a few surface-level questions, a generic recommendation, and a discount at the end. It feels interactive but nothing about the actual buying decision has changed.

A
Ajay (@1ajaay) 's Twitter Profile Photo

Ecom Landers World Cup Competition ⚽ With the World Cup starting in less than 30 days we've decided it would be rude not to run a competition πŸ† Predict the bracket. Win serious prizes worth a total of Β£4000 for your brand. Prizes for the winner: - Full page Ecom Landers

Ecom Landers World Cup Competition ⚽

With the World Cup starting in less than 30 days we've decided it would be rude not to run a competition πŸ†

Predict the bracket. Win serious prizes worth a total of Β£4000 for your brand.

Prizes for the winner:

- Full page Ecom Landers