Your Product Page is where your customer decides whether to spend their cash or not It's SUPER important you get this right Here's '7 Key Elements' you need 👇

Reviews, testimonials and word-of-mouth are the best ads for your business 100%

Showing your product being used by other people is a great way to make it more relateable Seems obvious but it's often overlooked

If you don't feel a little bit uncomfortable when producing performance content… it’s likely you haven’t gone far enough.

Some brands have the luxury of producing pristine & beautiful content that drives extreme ROAS. In our experience, most don’t. UGC and lifestyle imagery goes a long way.

Don’t try to advertise like NIKE With vague descriptions of their product that don’t address any specific pain points and without utilising direct response marketing You're not NIKE yet, so don't market like them

The development of a digital funnel starts with the articulation of your core market offer which contains -Your Brand - Your Best Selling Product - Your unique offer in the market

Whether you’re running it, your internal team, a freelancer or an agency Clean, clear, quality reporting is critical to the effective management of media buying

An often-under utilised feature of the Facebook ads manager is the custom report feature It allows you to view trendlines of all the key metrics in your ad account, allowing you to monitor changes over time with metrics such as CPMs, CPCs, reach, spend etc

A common problem I see is brands trying to play to too many trends Be appealing to everyone, rather than sticking to their vision and being consistent Consistency is the single most beneficial you can do in business

If you've literally got $0 to your name, you should be looking to start a service business to get some cash through the door The cliche is that you can build a business with no money - but that's only true for CERTAIN businesses

When you're starting out with limited cash flow, I'd strongly recommend doubling down on TikTok initially If you'd have asked me 12 months ago I'd have said Facebook But you just can't compete with TikTok right now