This is a masterclass on so many levels

Who shot this? This is such phenomenal awareness. Huge play happens, fights through the urge to react, immediately recognizes an opportunity for a unique shot that no one else gets, lets the moment play out. That’s fire.

This intro goes crazy. Amazing to see the growth this show has undergone. Shout out will 👽 for the animation work. Top class creative

Here's why NFL Films is special. They're filmmakers. This could have been shot a different way with different music. But it's perfect. And the piano is everything.

Spent the morning after a red eye and jet lagged to zombie levels, and still got perfect lighting and perfect skies shooting the new kit for New York City FC — salute to the gang

Timothee Chalamet rolling up to Berlin in an OG Columbus Crew hoodie. Real sicko confirmed.

If you can’t love that Mrs. Officer went before A Milli then you may not understand my core values

This is a super fun little execution from MLB. Can't even begin to understand the logistics, timing, and planning that went into making this one minute piece of content

WHO NEEDS FRIENDS? x.com/i/status/18987…

my god this is such a cool and creative loop

Only way I could've enjoyed this more is if it was classical music, but I have a feeling that's a personal preference

Oh damn, this goes wild. Such cool creative

Our The Associated Press photographer Jacquelyn Martin got this incredible shot moments before Lindsey Vonn crashed at the Milan Cortina Olympics.

As always, bringing the people who do insanely technical work from behind the scenes to the forefront creates special content

I’ve been off here for a minute & my timeline is chaos. Looking to lock back in to the #smsports creative community if it’s still kicking around. What’ve I missed leading up to the Super Bowl? Oh, and Olympics (probably more on brand for me)? No need to bring up Liverpool, thx

The drone angle during the luge is next level broadcasting. Incorporating the FPV drones, flying that close to the action, is video-game mode to another level

This guy is such a beast. Immediately passes the eyeball test. If you don’t watch cross-country skiing regularly, you see him and can tell he’s the best at it.

ABSOLUTE. CINEMA. GOOSEBUMPS