74% of people are likely to switch brands if they find the purchasing path too difficult. Stat from HubSpot. #DigitalMarketing #AccessibilityForAll

Any business owner will tell you that to make your business sustainable, it must be future proof. That means to make a business or brand, which works for people and the planet. buff.ly/3TRRK5v #business #future #accessibility #accessible #digitalMarketing

Sensory-friendly websites help more than just people with a disability. So how do you make your website sensory-friendly in order to improve your marketing's accessibility? buff.ly/3n6i6Vi #Accessibility #WebDev

Need to provide a business case for digital sustainability? Having it as a key part of your business is no longer just the right thing to do, it also makes sense from a business point of view. buff.ly/3YzElRv #Sustainability #WebDesign #DigitalSustainability

Conversion funnels are affected by usability AND accessibility. If companies don’t pay serious attention to both the accessibility & usability, they are damaging their reputation & handing over their customers to competitors. #UX #Accessibility #DigitalMarketing #UXDesign

The value “CO2 per visit” tells you the estimated CO2 is emitted with a single website visit. If you multiply this by the number of visitors per month, you get a true scale of the consumption. The more traffic, the more consumption. #sustainabledesign #ecodesign #greenmarketing

So many companies insist on using custom fonts online to match their brand guidelines but is it really needed?. Will visitors even notice? Using custom fonts bloats your site and increases your online carbon footprint. #BrandGuidelines #DigitalSustainability #DigitalMarketing

Accessible newsletters are more logical, easier to read and digest and put simply, they have better usability. Here’s ten simple pointers to get you started: buff.ly/3Rnu46j #eMarketing #accessibility #a11y #DigitalMarketing

Creating a sparkly new brand or website? Don't forget to check the colour contrast of your palette. Define in your guidelines combinations that work well or need to be avoided. buff.ly/2UmlLLA #Accessibility #Branding #DigitalMarketing

Video doesn’t need to cost the earth How to run a video project whilst keeping your carbon footprint down as much as possible. buff.ly/3V8T6Jg #VideoMarketing #VideoProduction #Sustainability

Don’t convey important information by colour alone. Use a combination of text, colour or graphs to help those with colour vision impairments. #AccessibleForAll #WebDesign #AccessibilityMatters

Consider progressive search. Typing requires less effort than choosing from an endless drop down menu, such as country. #UX #DigitalMarketing #Screenreader #Accessibility

This error confused me so much and demonstrates the importance of clear language during customer onboarding. Roblox #accessibility #onboarding #OnboardingProcess #UX #DigitalMarketing

I failed this ‘Are you human’ test 3 times yesterday as I couldn’t see the objects over the busy background. These type of validations need to stop. #accessibility #WebDev #Captcha #Spam #Accessible

Get your free design toolkit for digital accessibility. Following such a positive reaction, today we're bringing you our free resources with our top tips for designing for accessibility. buff.ly/3moQIln #Accessibility #Resources #WebAccessibility #Toolkit #Downloads

Kaye busted some myths about living with a disability and brand loyalty in this podcast player.captivate.fm/episode/7cb77f… #accessibility #brandLoyalty #Inclusion #Disability

Let us inspire you. Want to keep up to date with digital accessibility and sustainability marketing trends? We can help. Our geeks contribute blogs regularly about all the latest digital buzz. buff.ly/3pziyti #DigitalMarketing #Blogs #Accessibility #Sustainability

Check our 'toolkit' We regularly add resources to help you on your journey to becoming more digitally sustainable and accessible buff.ly/3moQIln #DigitalSustainability #AccessibilityMatters #Accessibility #DigitalMarketing

Disability is caused by a mismatch between the product or environment and the person #AccessibilityForAll #AccessibilityMatters

We are constantly looking for user testers to check accessibility of our digital marketing. If you use assistive technology sign up to be a paid user tester buff.ly/42idPgp #AssistiveTechnology #Accessibility #AccessibilityMatters #AccessibilityForAll #DisabledPeople