
Ken K. Wong
@drkenkwong
Marketing Professor, Author, Co-founder of Presentria. Expressed opinions/ideas are my own.
ID: 104243358
12-01-2010 19:02:22
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The sequel to my best-selling #MBA case study on luxury mobile phone maker #Vertu has just been published. Thank you Margaret Osborne, Gordon Watson and the Ivey team for helping me to reach the finish line. Read the abstract of this hot-off-the-press case: bit.ly/2GYAnwO
