DRFT Marketing (@drftmarketing) 's Twitter Profile
DRFT Marketing

@drftmarketing

Need to reach college students? Partnering with top-quality nano & micro influencers has never been easier.

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linkhttps://www.drftmarketing.com/ calendar_today26-12-2024 20:38:36

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Beyoncè of Marketing|| I Am The Marketing Plan (@junaebrown) 's Twitter Profile Photo

“Nano influencers” (1-5k followers) are becoming increasingly popular amongst brands/companies. Why? • closer to followers=consumer trust • average engagement rate is twice as high as other influencer groups • cost effective to book • easier to scale/personalize campaigns

The Influencer League ™ (@influenceleague) 's Twitter Profile Photo

For reference, the influencer tiers Hyper: 100-1K followers Nano: 1K-10K followers Micro: 10K-100K followers Mid-Tier: 100K-500K followers Celebrity/Macro: 500K+ followers These numbers vary depending on who you ask.

Chantelle (@ccmarce_writes) 's Twitter Profile Photo

Nano and micro influencers are an incredible untapped resource, whether you're b2c or b2b or anything else. You might not be impressed by a follower count under 1000, but those folks can often have tremendously authentic influence and voice in specific communities.

Neil Patel (@neilpatel) 's Twitter Profile Photo

This is the difference between micro-influencers and well-known influencers with millions of followers. We helped a company beauty company with influencer marketing. They wanted to work with prominent influencers and not micro-influencers. We wanted to work with

CredFi (@trycredfi) 's Twitter Profile Photo

#Nanoinfluencers have the highest engagement rates at 2.19%! Sometimes it's the small voices that make the biggest impact. Are you leveraging this trend? 👀

Michael Frazzica (@michael_frazz) 's Twitter Profile Photo

Start with micro-influencers. They're cheaper and often have more engaged audiences. Look for those with: • 1k-100k followers • High engagement • Authentic content style The results might surprise you:

Start with micro-influencers.

They're cheaper and often have more engaged audiences.

Look for those with:

• 1k-100k followers
• High engagement
• Authentic content style

The results might surprise you:
DRFT Marketing (@drftmarketing) 's Twitter Profile Photo

This month, we teamed up with C4 for a high-impact blitz campaign at Walmart! Our influencers delivered 20 posts in just one week, reaching over 70,000 people. Excited to see how this campaign continues to unfold!

This month, we teamed up with C4 for a high-impact blitz campaign at Walmart! Our influencers delivered 20 posts in just one week, reaching over 70,000 people. Excited to see how this campaign continues to unfold!
DRFT Marketing (@drftmarketing) 's Twitter Profile Photo

"Me hearing 'We only work with major influencers' for the 100th time 🙄" —Meanwhile, micro creators are out here with better engagement and real trust.