“Nano influencers” (1-5k followers) are becoming increasingly popular amongst brands/companies. Why? • closer to followers=consumer trust • average engagement rate is twice as high as other influencer groups • cost effective to book • easier to scale/personalize campaigns

For reference, the influencer tiers Hyper: 100-1K followers Nano: 1K-10K followers Micro: 10K-100K followers Mid-Tier: 100K-500K followers Celebrity/Macro: 500K+ followers These numbers vary depending on who you ask.

Influencer marketing campaigns through nano influencers may be more efficient than those involving mega influencers..

Nano and micro influencers are an incredible untapped resource, whether you're b2c or b2b or anything else. You might not be impressed by a follower count under 1000, but those folks can often have tremendously authentic influence and voice in specific communities.

This is the difference between micro-influencers and well-known influencers with millions of followers. We helped a company beauty company with influencer marketing. They wanted to work with prominent influencers and not micro-influencers. We wanted to work with

#Nanoinfluencers have the highest engagement rates at 2.19%! Sometimes it's the small voices that make the biggest impact. Are you leveraging this trend? 👀

Who's your favorite female influencer?

Start with micro-influencers. They're cheaper and often have more engaged audiences. Look for those with: • 1k-100k followers • High engagement • Authentic content style The results might surprise you:

It's not rocket science. Nano & Micro influencers are the way to go. DM us if you want to learn more!

What are your thoughts on influencer marketing? #influencermarketing #nanoinfluencers #microinfluencers

What platform do you think is the best for influencer marketing?

Newest campaign with C4 🔥 #c4energy #drftmarketing #influencermarketing

Influencer marketing is only going to get bigger. How do you plan to use it?

This month, we teamed up with C4 for a high-impact blitz campaign at Walmart! Our influencers delivered 20 posts in just one week, reaching over 70,000 people. Excited to see how this campaign continues to unfold!

"Me hearing 'We only work with major influencers' for the 100th time 🙄" —Meanwhile, micro creators are out here with better engagement and real trust.

Micro-influencers are more effective with marketing campaigns than highly popular accounts: adweek.it/2mQ6G8e