Brilliant

New Ehrenberg-Bass research showing that character, logo and typography have the greatest potential for unique brand ownership. We’ll be sharing the full findings with our Corporate Sponsors very soon. #distinctiveassets #evidencebasedmarketing

To those in Adelaide, Jenni is giving a Distinguished Researcher Lecture 23 June. Click for more details #EhrenbergBass #research lnkd.in/gHDp5qw

Very (very) occasionally we release one of our Corporate Sponsor reports publicly... Report 79: What happens when brands stop advertising? Read it now (for free) on our website. marketingscience.info/when-brands-st… Byron Sharp UniSA #evidencebasedmarketing

If your an advertiser don’t miss out on seeing our report. Now freely available

Great seeing the interest in our research. Article links to the free report. Ehrenberg-Bass reveals the negative effect an advertising hiatus has on brand growth marketingweek.com/ehrenberg-bass…

Thanks for the share Mark Ritson. Really enjoyed your write up marketingweek.com/mark-ritson-pg…

Check out the latest episode of our Branding over Wine where Martin Schiere and Rachel Kennedy from Ehrenberg-Bass talk about what happens when brands big or small decide to stop #advertising, how much #loyalty accounts for #brandgrowth, and so much more 🎧 buff.ly/3bAZYK5

Dr Nicole Hartnett joins Jon Evans host Jon Evans to discuss “What happens when brands stop advertising?” and the importance of Distinctive Assets. podcasts.apple.com/gb/podcast/whe… #evidencebasedmarketing #marketingscience

We see you. We really, really see you. 💙💛

Very excited to launch the Ehrenberg-Bass loyalty card! marketingscience.info/loyalty-card/

Great news that our attention article acknowledged as a #topcitedarticle in Psychology & Marketing. onlinelibrary.wiley.com/doi/full/10.10…

Looking forward to discussing the "Dark Arts" and fables of Advertising #EhrenbergBass bandt.com.au/the-big-idea-s… via B&T

In our latest research paper with LinkedIn's The B2B Institute, we focus on Category Entry Points (CEPs) and why building brand memories is vital for B2B brands, and outline four steps to help you work with CEPs. business.linkedin.com/content/dam/me… #evidencebasedmarketing

Loooking forward to sharing at State if the Industry 2022 linkedin.com/posts/activity…

This study conducted by Assoc. Prof. Giang Trinh, Prof. John Dawes, and Byron Sharp tackles the question – ‘should a brand focus on its heavy, light, or non-buyers in its efforts to grow its sales?’ Read it here: link.springer.com/article/10.100… #marketing #marketingscience #brandgrowth

Singapore applications now open. Deep dive into the application of Laws of Growth and uncover evidence-based strategies for brand growth with Ehrenberg-Bass Institute's experts. #brandgrowth #lawsofgrowth #marketing marketingscience.info/how-brands-gro…

Happy Lunar New Year! The Ehrenberg-Bass Institute is happy to announce that the Chinese translation of How Brands Grow Part 2 – Revised edition by Prof. Jenni Romaniuk and Byron Sharp is now available to purchase online here: lnkd.in/gCfutdpj #marketing #marketingscience

The Ehrenberg-Bass Institute is excited to announce another new sponsor of the Institute. We would like to thank OTP Group for their support and look forward to guiding them on their journey into evidence-based marketing. Learn more at lnkd.in/gsGuc48P

Bertrand Russell’s timeless message to future generations