instead of making classic books “accessible” or “relatable” to younger readers we should do the opposite. not fully grasping them is the exciting thing. as a teen in the suburbs, if I had thought I already understood everything I read it would have been over for me lol

Ryan Wallman and Giles Edwards have somehow managed to write a book about advertising that is both serious and entertaining. No, really. Check out our review here: the-agency-review.com/how-brands-blow #advertising #marketing #business Giles Edwards also ➡️ @gilesedwards.bsky.social @dr_draper

"How Brands Blow is a deceptively breezy, endearingly angry, almost always funny, and ridiculously insightful disembowelment of the practical creation of advertising that will have you laughing and crying, generally at the same time.” the-agency-review.com/how-brands-blo… martin bihl

A beginner’s guide to LinkedIn. Just needs an update to include AI, but otherwise I think it still holds up pretty well. From Delusions of Brandeur, by Giles Edwards also ➡️ @gilesedwards.bsky.social and yours truly.

Culture didn’t exist before TikTok. Apparently.

my latest blog is a message of hope for copywriters The Creative Floor Ryan Wallman PM Society advertisinghealth ollycaporn.com/2025/01/23/the…

Find someone to look at you the way ad agencies look at ‘shaping culture’.

People in the ad industry…

Have any of you struggled with how Corporate Americans speak? I still don’t know what language it is. So many words, so little substance.

You’re 13 years old. Your exposure to music has involved such luminaries as Bananarama and A-ha. And then you hear this. youtu.be/o1tj2zJ2Wvg?si…

Collective nouns for people in the ad industry.

Trying to fit in with the LinkedIn crowd…

Michael Caine had a big house in LA, he once had David Hockney and his mum come to stay. He noticed Hockney's mum on the balcony looking out over LA and asked her what she thought of it. She said "I can't make it out, all this lovely sunshine and no one's got their washing out"

What’s a band that you really don’t care for but they had one absolute banger that made you question yourself? I’ll start. youtube.com/watch?v=Oextk-…

We’re truly humbled to announce… Nah, not really – we’re chuffed! Our global campaign for Amgen has made it through to the finals of the 2025 The Creative Floor awards. Anyone who has worked in pharma will know that highly regulated creative work like this is not an easy task.

Take a look at this new interview with Wellmark's Ryan Wallman (Ryan Wallman), where you'll discover... ➡️ What motivated his book, How Brands Blow ➡️ What he thinks of the use of AI in content + much more ⤵️ writefulcopy.com/blog/interview… #copywritinglegend

Eel: “There’s no problem. STFU.”

Throwback to the time that Dave Harland and I were discussing the nuances of copywriting somewhere between Bristol and London.