You miss 100% of the shots you don’t take.

I honestly think it is better to be a failure at something you love than to be a success at something you hate.

It is never too late to be what you might have been.

“I don’t pay good wages because I have a lot of money; I have a lot of money because I pay good wages.

Stay self-funded as long as possible.

You won’t get anything unless you have the vision to imagine it.

Don’t be cocky. Don’t be flashy. There’s always someone better than you.

Risk more than others think is safe. Dream more than others think is practical.

The art of leadership is saying no, not yes. It is very easy to say yes.

Be really picky with your hiring, and hire the absolute best people you possibly can. People are the most important component of almost every business, and attracting the best talent possible is going to make a huge difference.

Risk more than others think is safe. Dream more than others think is practical.

In all things that you do, consider the end.

Hold fast to dreams, for if dreams die, life is a broken winged bird that cannot fly.

Success is a lousy teacher. It seduces smart people into thinking they can’t lose.

Assume you have 90 seconds with a new user before they decide to use your app or delete it.

Get big quietly, so you don’t tip off potential competitors.

Everyone should carefully observe which way his heart draws him, and then choose that way with all his strength.

Find a job you love and you’ll never work a day in your life.

My number one piece of advice is: you should learn how to program.

User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.