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Example: Mitre 10 Australia's "With You All The Way" from FCB New Zealand, winner of the 2021 Kantar Supreme Ad Impact Award "Originality can be the enemy of effectiveness. Focus on the unchanging fundamentals that emotionally move people." Kantar UK & Ireland's Dom Boyd #BrandweekEurope

Such fun. Top notch panel

Yup

“Right now, we don’t need to hire another innovator. What we need is someone who’s seen it all before.” A quote for our times.

Good to see innovation in the creative sector. Though not sure an AI only model is the optimum one

Simples. Hard, but worth it.

Why should anyone care about creative quality? In a word, profit. #kantar #marketingeffectiveness

The latest episode of Google Firestarters is NOW UP. This one featuring the excellent Dom Boyd from Kantar giving a masterclass of insights on advertising effectiveness youtu.be/ma6LA3A1EMw

Chuffed to do this - just in time for Cannes!!!!

#this

Time to get to work #cannes

Missed out on this Creative Impact session at LIONS | The Home of Creativity? Don't worry, we've got you! Dom Boyd & Dr Felipe Thomaz were on the stage to reveal the secrets of maximizing commercial value for brands. PLUS, Kantar's top Breakthrough Brands were revealed! loom.ly/fjIU0I4

Some thoughts from yours truly on why consistently is a brand’s best friend - especially right now.

If there was a Cannes award for adland own-goal, this would win the Grand Prix. Thankfully, the public are the ones that matter, and they’ve been eating it up.

Brands with pricing power enjoy higher prices and increased brand value over time. Or as Warren Buffett observed, a good business can raise prices without losing customers, a bad business cannot. via Dom Boyd, Simon Atherley, @Kantar + Warren Buffett

A massive THANK YOU to our 2023 Effie UK Grand Jury. So much talent in one room! 🤩Thanks to Stephen at Woo adam zavalis Ranzie Anthony Alison Hoad Enyi Nwosu Michelle at Expedia Dom Boyd richard huntington Claire at LEGO Emily from Google Karina and Julie Bramham #Effies

So. Do different.

😁👇👇👇👇

How well do you "Know the Public" and what they think of this year's Christmas ads? @Kantar brings the insight – and the festive cheer: buff.ly/3teMjVw #ad #christmas

Q: What do KFC, McDonalds, M&S, Coke, Cadburys, Amazon and Morrisons all have in common? A: They all star in our Xmas Ads Quiz of the Year* *this may not be totally true Such fun to film