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"It's the next paradigm shift for the internet." Janet Balis, Marketing Practice Leader at EY Consulting, speaks about Web3 at the #ForbesCMO Summit. trib.al/y8Mr3kb Janet Balis

"It's the next paradigm shift for the internet." Janet Balis, Marketing Practice Leader at EY Consulting, speaks about Web3 at the #ForbesCMO Summit. trib.al/y8Mr3kb Janet Balis

Some weekend reading: my latest article about #marketing on ⁦Harvard Business Review⁩ focused on the #CMO agenda. Holding Onto Your Marketing Budget in a Downturn ⁦ hbr.org/2022/11/holdin…

Good advice from Janet Balis Harvard Business Review - nominally for #CMOs but really for the whole #cSuite! hbr.org/2022/11/holdin…

With economic uncertainty comes the risk of cutting #marketing budgets. #CMOs can prepare by keeping an open dialogue with their CEO and CFO, optimizing spend and ways of working, and continuing to drive #DigitalTransformation. Janet Balis hbr.org/2022/11/holdin…

My latest article via Harvard Business Review - Holding Onto Your Marketing Budget in a Downturn ⁦HBS Alumni⁩ hbr.org/2022/11/holdin…

Thank you for sharing it!

While threats of a recession loom, investing in revenue and growth is more important than ever. I shared thoughts with The Drum about how brands and agencies should face economic headwinds. EY US #marketing #economy #marketingbudget thedrum.com/news/2023/01/1…

If you are at #possible2023, don't miss our exclusive workshop at noon tomorrow. We will be talking about how marketers, media companies, agencies and tech leaders work together or at cross-purposes in the race to use data effectively and stand out. Join us in Splash 11 at noon!

Looking forward to presenting the latest on the state of #data maturity across the #marketing landscape together with MMA Global at #POSSIBLE2023 at 10:10 am today in the Vision Hall

Janet Balis (Janet Balis) Partner and Marketing Practice Leader | EY

Looking forward to VeeCon convo Friday!

Martha Stewart, 81, lands the cover of the Sports Illustrated Swimsuit Edition.

Generative AI is poised to change everything and no one can afford to sit on the sidelines. Janet Balis shares how companies can unlock value from this emerging technology with CNBC. go.ey.com/3X7XMRc

How do brands work with influencers to reach GenZ? Find out in my latest article via Harvard Business Review and learn who Alix Earle is if you don't already know: hbr.org/2023/06/how-th…

Is your week at #CannesLions2023 already a blurry memory? Or did you miss it entirely? No worries! 5 quick takeaways after this week at #CannesLions linkedin.com/pulse/5-quick-…

Everything ⁦Janet Balis⁩ writes is smart - this is a quick but crisp read on #influencers leading with #alixearle (whom I learned about through my daughters of course). #brands #cmos #canneslions #hbs hbr.org/2023/06/how-th…

If #GenAI is the future, #data is its fuel. This Wednesday at noon, join @EY and MMA Global for a webinar to share survey results from 100+ global marketers on the state of their #data maturity. Register here (no membership required): mmaglobal.com/webinar-regist…

My latest article: “Leaning into #transformation discomfort to grow faster" linkedin.com/pulse/leaning-… on LinkedIn #cmo #marketing

Congratulations to my friend Janet Balis (Janet Balis) on her new partnership at Boston Consulting Group. The good folks at BCG are lucky to have her!