Check out my first article I wrote for my internship at the Auburn University Office of Communications and Marketing on the organization I am so lucky to be president of! ocm.auburn.edu/newsroom/news_…

2018 Communicator of the Year and Auburn University alumna Margie Newman Tsay's advice to recent and soon-to-be graduates: "It is okay to not know what your next step is. This time is supposed to feel scary." More advice from Margie to come in my next article, stay tuned!

deidrathames.com/blog/news/hand… #KnightPR4500

#KnightPR4500 deidrathames.com/blog/news/why-…

Check out my first blog I wrote for FetchMe Delivery! blog.fetchmedelivery.com/2018/03/25/off…

In PR we use statistics to summarize large numbers of responses, to make comparisons, and to examine relationships #PRCM4400s18

When Myoung-Gi Chon makes references to the Auburn vs. UGA football game.. #notmyresearchprofessor #PRCM4400s18

The first thing you do when you have your data in research, you have to check your descriptive statistics: mean, median and mode. #PRCM4400s18

Having so much fun learning how to use SPSS Statistics in #PRCM4400s18!

To show clear research results to your clients, it is important to use data visualization! #prcm4400s18

To better explain your research results to your clients, you should use descriptive statistics to explain your key variables and provide graphics, tables and other illustrations when appropriate #prcm4400s18 #PublicRelationsResearch

In public relations, it is important to be investigative - you need to be aware of what is going on in your industry, in your clients industry, and be able to examine issues from different points of view #prcm4400s18

Without investigation and research, public relations practitioners run the risk of being unable to predict outcomes accurately and not being able to assess where a PR programs begins, how it evolves, or what the end product will be #prcm4400s18

Do you agree that companies and organizations that stand out among consumers are those that use social media to meaningfully engage and foster dialogue, instead of talking at consumers? #prcm4400s18

To be engaged means to be genuinely interested in what your customers have to say #prcm4400s18

Content analysis focuses on media messages or content and can be used to study human perception and behavior in an implicit and indirect way. However, I think the same goes for social media analysis and in today's age it should be practiced more. #prcm4400s18

To conduct content analysis, you must first formulate the research question, determine the population in question, select an appropriate sample, Select a unit of analysis, construct categories of content to be analyzed, and lastly establish a quantification system. #prcm4400s18

There is a difference in validity and reliability. Validity is the extent to which a research project actually measure what is intended. Reliability is the extent to which results would be consistent, or replicable. #prcm4400s18

The semester is coming to an end, which means my group and I are finally finishing up our research for Yarbrough Tennis Center. I am excited to see what they think of our work! #prcm4400s18

I wonder how this will affect potential students in deciding to come to Auburn over other schools if the university does not fund research to identify any relation with Auburn and the cancer’s cause. x.com/theauplainsman…