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The Dealer Playbook

@dealerplaybook

Presented by @asotu_ The Dealer Playbook features commentary, insights, and conversations for retail auto dealers. Hosted by @MichaelACirillo

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linkhttps://www.thedealerplaybook.com calendar_today12-02-2014 00:10:24

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Tactics alone will not help become better at what you do. You must become better. Better people do better business. #automotiveindustry #automotive

The Dealer Playbook (@dealerplaybook) 's Twitter Profile Photo

Unpopular opinion: 😳 The best marketing in the world won't compensate for a broken sales process. ...and the best sales process won't compensate for having the wrong inventory. Agree or disagree? 👇

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The auto industry is over-regulated. Consumers foot the bill. Dealers take the heat. It's a lose/lose proposition. So who is really winning in the EV game?

The auto industry is over-regulated. 

Consumers foot the bill. 

Dealers take the heat. 

It's a lose/lose proposition. 

So who is really winning in the EV game?
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They built walls around the industry. She walked right through them. Tara Willis turned a love for cars into a 20-year career with top brands and redefined leadership along the way. The future of automotive belongs to those who lead with courage. Tune in on your fav pod app.

They built walls around the industry. She walked right through them.

Tara Willis turned a love for cars into a 20-year career with top brands and redefined leadership along the way.

The future of automotive belongs to those who lead with courage.

Tune in on your fav pod app.
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Canada’s 2025 car market is shifting quietly, but decisively. For decades, car buying followed a simple rhythm. Trade in. Trade up. Repeat. It made sense when interest rates were low and incentives were rich. But 2025 isn’t playing by the same rules. thedealerplaybook.com/commentary/can…

Canada’s 2025 car market is shifting quietly, but decisively.

For decades, car buying followed a simple rhythm. Trade in. Trade up. Repeat.

It made sense when interest rates were low and incentives were rich.
But 2025 isn’t playing by the same rules.

thedealerplaybook.com/commentary/can…