Upfluence CEO Vivien Garnès shares the value of activating your customers as influencers for your brand! Check out the full conversation on #UGC & #influencermarketing for Future of Marketing zcu.io/7K9k

backward-looking = researching competitors forward-looking = researching customers

"When [people spend] their own money acquiring a product – that's when the best performance happens." – Vivien Garnès, Co-CEO & Co-Founder Upfluence

Fun Fact: The marketing rule of 7's states that consumers must see your brand's messaging at least 7 times before they decide to take action.

Instagram is now making EVERY video a Reel h/t Christina Jovanna Olivarez

Do you hesitate to purchase an item when there aren’t reviews?

Q1: You know this, I know this… but not everyone understands that a content *strategy* is far more than a content *calendar*. What should every content strategy presentation for executives include? #ContentClubUK

do you think there is a difference between influencers and content creators?

They're a 9, but they don't use UTM parameters. #marketing #marketingtwitter

Drive Sales with eCommerce Authenticity x.com/i/broadcasts/1…

The true beauty of social media lies in community management. What you post is important, but replying to your fans, one by one, is a shortcut to their hearts. Spend at least as much time doing this than the time you spend crafting the perfect content. The fans deserve it.

A common challenge marketers face: how do you scale and distribute content at a high frequency without sacrificing quality? Check out our full episode on Future of Marketing, where we discuss this topic with Jason Bradwell 👋: futureofmarketing.tintup.com/interview-jaso…

TikTok is making moves! 📺 via Ad Age adage.com/article/media/…

"With the rumblings of a recession on the horizon, people are going to buy from brands that they have an affinity for." New podcast ft. our very own, S. Dave Ramirez and Ivonne Aldaz, is now LIVE. Check out the full episode on Future of Marketing here: bit.ly/3CK5zfY

Introduction to Sonic Branding x.com/i/broadcasts/1…

help I need examples of brand social media fails please

when did these come out? they’re incredible! love love love an old school ad campaign with a big idea and great copy. 🍅🍅🍅

The more choices, the more to read. The more to read, the more the consumer has to think (and so on). Hick's Law has interesting implications. bit.ly/3SsBEi2 by Future of Marketing #marketing #cognitivepsychology

What’s a technology that no one is currently talking about that will have the biggest impact over the next 20 years?

Espree Devora Lemonpie beehiiv 🐝 @jtbarnett Chris Walker Refine Labs Future of Marketing open.spotify.com/episode/1WMm5z…