As the election cycle nears its end, political fatigue is at an all-time high. How can you keep your audience engaged without overwhelming them—or yourself? Perhaps this read can offer some fresh ideas: bit.ly/4dX050l

While tensions in the American campaign rise, it’s up to journalists to keep a cool head. How can they do that? This Thursday, we’ll discuss it with Jaisal Noor and Lynn Walsh. Register now for the webinar: smartocto.com/webinar/how-to…

An exciting week for the Dutch branch of smartocto. The headquarters is relocating to a new, unique location. 😲 More images will follow later this week, but here is a sneak peek of this new step the organisation is taking! #teaser #newoffice #newbeginnings #officemove

This week, smartocto moved from its familiar villa in Nijmegen-West to a remarkable chapel in the historic Canisius College in Nijmegen-Oost. Read about it right here: smartocto.com/company/news/s… And check the video below. 📹

Why are more people avoiding the news?🚫📰 Our recent webinar explores how horserace political coverage has overtaken policy focus coverage; and why it might be time to rethink news storytelling. Watch the rest of the webinar: bit.ly/4dQdUhh

There’s an adage that you can’t manage what you don’t measure. 📊🔍 What follows is a case study showing why reports - and baseline reports in particular - are an invaluable part of your newsroom’s toolkit. Here’s what DER SPIEGEL learned. smartocto.com/client-case/us…

.@DmitryShishkin, CEO of Ringier AG International in Switzerland, shares why “make me feel nostalgic” is a user need news companies should pay attention to. @amalienash ow.ly/6KGI50UaBVL

People still want political & government news—it’s a top 3 interest. So why are they avoiding traditional news outlets? Our webinar speaker shares insights + tips on how constructive journalism can better meet this demand. 🎥 Watch: bit.ly/4dQdUhh

In a small Dutch village , a couple is found murdered. A newsroom springs into action, publishing a series of stories online. The newsroom analyst works to bring order to the chaos, and ultimately finds there has been a bump in subscriptions. Case study: smartocto.com/client-case/da…

The role of the audience engagement manager is becoming increasingly significant in journalistic organisations due to the growing focus on website visitor data. Tools like smartocto help translate their ideas into actionable strategies for newsrooms. smartocto.com/blog/audience-…

🚀 Stop scrolling, start chatting! 💬 At smartocto, we believe in making connections, not just with data but with you, the media professionals who bring stories to life. 📰✨ 💡 Curious? 👉 Explore our site to learn more. 🗓 And mark your calendar for the right moment!

We’re kicking off 2025 with a webinar designed to help you start strong . 🚀 What challenges do we foresee for the media sector in 2025? Which trends provide the foundation to tackle these challenges? Sign up right now: smartocto.com/webinar/5-medi…

Kicking off the new year with a bang, we’re introducing the first expert in our upcoming webinar: Dmitry Shishkin. Start the new year off right with this invaluable smartocto webinar. Sign up now: smartocto.com/webinar/5-medi…

𝗛𝗼𝘄 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗱𝗲𝗮𝗹 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗼𝗳 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿❓ We'll be putting that question to Natalia Żaba from the Google News Initiative in a webinar you won't want to miss. Sign up now: smartocto.com/webinar/5-medi…

How can you still reach new audiences via social media in 2025? 🗣️ Lize Rensen, team manager for social and video at the Dutch broadcaster Omroep Brabant, shares how she approaches this challenge in our first webinar of the new year. Sign up now: smartocto.com/webinar/5-medi…

How do you create valuable newsletters and use them to sustain audience relationships? In this webinar, Adam Tinworth showcases examples of high-quality journalistic newsletters and explores how they can help you achieve your editorial goals. Sign up! bit.ly/3PaLiFz

How can AI tools be harnessed to strengthen your newsroom's goals? Our own CEO, Erik van Heeswijk, is the best person to answer. In the first webinar of 2025, he will explain his pragmatic perspective on the relationship between editorial work and AI: bit.ly/3VXOnMK

How much time and money should you invest in social media content? This question is a sensitive one in many newsrooms. Denise Bouwmeester of Rijnmond has a clear opinion on the matter. Read the interview on our blogpage right now: smartocto.com/blog/social-me…

Want to catch up? Request the webinar recording here 👉 smartocto.com/webinar/5-medi… Or perhaps you're more of a reader? 📖 We've got a handout with all the Q&A highlights ready for you. Please get in touch 👉 smartocto.com/company/contac…

This is our final post on X. Follow us on other channels: LinkedIn: linkedin.com/company/183813… Newsletter: smartocto.com/company/newsle… BlueSky: bsky.app/profile/smarto… Instagram: instagram.com/realsmartocto/