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Enter: ResiDesk. We can do all of this—scalable, AI-driven, human-approved conversations with your residents — to unburden your site team and improve online reputation. we drive up to 10% more positive google reviews a week with no work on your part.

Most major property markets are experiencing unprecedented rent growth. You better enjoy it now, because it’s not going to last. And when the growth stops and conversion investment ROI starts to shrink, you're going to need a great retention plan or risk losing significant NOI.

Given the adage "it's 10x cheaper to keep a customer than to convert a new one" this point seems self-evident. It’s the assumption is you can't change a tenant's mind once they've decided to leave. But you know what we say to that? BS.

So what can you do to keep them around? Create a resident engagement plan. Are you talking to your tenants at least once a quarter? Are you asking them how they feel about your building? Whether they would recommend it.

Finally, you can look at your Capex plan for 2022. Using what you learn from talking to tenants, think about allocating Capex to update 1 amenity space this year. Then measure its usage. If you see improved usage, then voila! You've significantly increased retention potential.

his is a great opportunity to hear your tenants complaints AND compliments, giving you a chance to fix what’s not working and put more effort into the things they love.

You can also measure amenity usage. If an amenity isn't being used, think about repurposing based on what residents say when you communicate with them quarterly.

We get it. It’s a lot of work to communicate with tenants quarterly. Measuring amenity usage and analyzing your Capex plan is time-consuming, especially for a staff that’s already overworked and stretched thin. Enter: ResiDesk.

We can engage with your residents on your behalf to figure out what amenities they like best. ResiDesk analyzes all of your interactions with a tenant and can identify what tenants request the most. It’s like we can predict the future!

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Famous developer Bobby Fijan makes a great point: “Over optimizing for prospect conversion at the expense of tenant retention is going to backfire over the long run.”

You may be thinking “Who cares? I can just get new, positive reviews to replace them.” Think again. These low scores may scare off potential residents. All they see is the negativity, despite not knowing that those problems have been addressed.

It’s tough to reverse course to reflect all the good work you’ve been doing without a strategy in place. Your online review scores don’t reflect your current community’s satisfaction and that can have incredible impact on leasing.

To help fix the problem, it’s all about revamping those negative reviews. You can make sure site teams are proactive with asking residents for reviews, especially after successful service requests.

When the site team knows a resident is happy they can request an online review. By requesting an online review immediately, you’re more likely to get a review than after a few weeks.

We get it, it’s a lot to ask your already overworked team to now worry about asking for reviews. Enter: ResiDesk. ResiDesk can help you get credit for the great work you and your site team currently do so you don’t have to live in the shadow of previous issues.

We automatically give a voice to your tenants, who on average, are satisfied with your communities. Want to try it out for yourself? Get in touch today for a free demo to see what ResiDesk can do for you.

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