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An open letter to the folks in Google Search: Listen, I know you recieve a lot of criticism. No matter who you rank on top, folks are likely to complain. I also know you're fighting an army of spammers and over-optimized content that threaten the quality of search results. I get

Celebrating 21 years writing about Search: I've written close to 46,000 stories over those years - here is a look back at the year and looking forward to next year - thank you all seroundtable.com/21-years-old-3…

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Back to work after the holidays and wondering what has happened in the last few days? The #SEOFOMO News got you covered 👀👇 * Google Search Get An AI Explanation Selection Google Search is testing a new method to get trigger an AI Overview in Google Search. You can select text

When tracking visit sources and query permutations, Aleyda Solis (Aleyda Solis 🕊️) recommends using Google Search Console for insights and then exploring platforms like YouTube and TikTok for other untapped queries so you increase your visibility. maj.to/4gHKJih

Visibility Winners in Google UK Search from SISTRIX Index watch 👀 What are the conclusions? 👇 * User experience matters. From design aesthetic through to internal linking, it is crucial that users are able to easily find what they are looking for * Technical issues can

Saturday morning is a great time to read my latest post covering Mark Zuckerberg's comments about ML classifiers, confidence levels, and how that can impact collateral damage when updates roll out. And if you swap "Social" for "Search" he could be talking about any major Google

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It was great speaking with Shelby Blackley and Jessie Willms about core updates, Google's core ranking systems, the "kitchen sink" approach to remediation, machine learning classifiers, and more. The interview went live today. If you're interested in Google's major algorithm

Need your help❌ I’m looking to speak with SMBs where SEO has been a BIG part to your success. We want to tell more creator stories on Ahrefs’ YouTube channel – the self-proclaimed biggest and baddest YouTube channel in the B2B space (by me just now). More details below 🔽

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Thumbnail psychology: same creator (me), nearly identical concept, wildly different results. Left: 4K views Right: Nearly 4M views The difference? Brand authority + specific promise. Which would you trust with your time?

When I built my first personal brand on YouTube to 7-figures it took me THREE YEARS. My second one took just THREE MONTHS (without piggybacking off the first one). RT & Comment “YT” + Follow (so I can DM) and I’ll DM you the 3-month framework.

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Please do not read this post and run to publish AI-generated content at scale. There is nuance with this topic that I believe the post misses... There are many examples of sites that got destroyed via broad core updates or spam updates that went down the path of heavily using AI