Apposite! Attended a brilliant webinar yesterday hosted by @png33 , Remeny Armitage and Ryan Hall. The subject was ‘Understanding why you win (or lose) with pitch or proposal feedback’. My mission from now on - set out our stall before we start. L…lnkd.in/g4sKWK4R

When brands get it wrong. But then get it right. Bravo innocent drinks - love this brilliant admission of failure. They’ve demonstrated Rudyard Kipling’s ‘If’ poem in spades, gracefully burying their dairy free range. ‘If you can meet with Triump…lnkd.in/gZ2Yac4N

What a gal! lnkd.in/gikEhHnZ

Interesting article from Retail Week. Comfort and nostalgia are key motivators for emotions when shopping in supermarkets. Perhaps we seek out a need for safety, security and a sense of 'when times were better'. Also suggests n…lnkd.in/gQd7G3fS lnkd.in/g9B_Re5K

When times are tough, new customer acquisition is even more so. Here is a great offer from the highly respected Bloomberg - £1.99 a month, with 3 months at just 99p. But whoah, why offer (and highlight) a £199 per annum offer? More confusing still,…lnkd.in/e-89n4ac

Show them what crazy can do... Inspirational ad from Nike. They sure know how to nail emotional response to advertising. Thanks Alex Brogan for sharing this. lnkd.in/gJ74rs5g

Sometimes, it's the small nudges that make all the difference to a good online experience or an abandoned basket/purchase. UX does not have to be complicated - often, the problem is that those assessing it internally are those lea…lnkd.in/gTqPDZT7 lnkd.in/g6UZuy_B

Very proud of all the work we do for our fabulous clients at Southern Water. I know this is an excellent presentation. lnkd.in/gqQT2gNA

Got to hand it to them. Aldi UK nails brand personality and playfulness. They’ve stepped out from ‘Challenger Brand’ status with their unapologetic irreverence. One thing, if toilets can be unisex, surely slides can be too? lnkd.in/gxVDVrTV

It's really interesting to see Next becoming an Emporium of brands, They've just added Cath Kidston to their coterie, after taking on both MADE.COM and Joules. Very positive that brand devotees can still buy the…lnkd.in/gdCj_EH5 lnkd.in/gHdp8RQu

This has been an outstanding project right from the start. We’re so grateful to the fabulous participants who deliver such candid feedback and help enrich the future strategy. Most of all, to our clients Southern Water (Nick Eves and his team) who are…lnkd.in/g58gkted

I could have chatted with Claire for hours! She shared so many insights about food trends, innovation and new brands - and it was great to swap notes about our own food ‘finds’, preferences and the brands we love. Thank you so much Claire Roper for yo…lnkd.in/gWSmJ-2W

Great article here in Marketing Week. Very interesting to hear from a really great session with @png33 yesterday that the same applies to research agencies. He advocates that research agencies should be spending 5% of our budgets on marketing. He pro…lnkd.in/gG9bzyyq

Thanks @png33 for sharing this. #4 is the most important one to me, and I absolute agree with the need for strong insight specialists to be creative and optimistic. I'd also include the need for an innate business savviness or an entrepreneurial mindse…lnkd.in/gHceS9VB

It's great to see that The Kraft Heinz Company's NPD team appear to have been given carte blanche on their line extension strategy. Hot on the heels of the Absolut Vodka / Pasta Sauce mix, we now have Hot Cross Bun Mayo. This ar…lnkd.in/gDk7jawY lnkd.in/gsdFMAag

The barcode turns 50 today. A quiet revolution for all retailers and manufacturers who have much to thank Norman Woodland and Bernard Silver for, though these took a while to catch on. My perception of the QR code, (invented almost 30 year ago ) was tha…lnkd.in/giZwSBjx

A weird and disappointing experience Michael Swaisland! And a classic case for CX throughout the design process. It’s not as if hotels can afford to ‘miss’ on the basics like these. The need for or desire to travel for business has fallen considerably…lnkd.in/g-Mxpj29

NO/LOW ALCOHOL - A great (and somewhat challenging) read here from Andrew Wardlaw asking whether the bubble has, or is about to burst on this multi-dimensional category. Really interesting to read that 80% of people buying these drinks ALSO drink alcohol…lnkd.in/gyz6K3ER

This is a really exciting addition to Tesco's offer. The first opened last week in the Wokingham store, but many more are planned for a 2023 roll-out. The food range and presentation look stunning. I suspect this will be 'back wall' instore. I wonder…lnkd.in/g_3Z2evT

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